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Lead Generation Tips For Your Small Business

Lead Generation Tips For Your Small Business

Small Business

Almost every form of marketing has the main goal of targeting your target demographic or buyer persona in hopes of funneling them through your website to create leads and increase... read more

Important Email Marketing Terms Small Business Need To Know

Important Email Marketing Terms Small Business Need To Know

Small Business

Your Email Marketing Dictionary In this post today I want to share with you an index of email marketing terms. If you’re getting started with email marketing or have been... read more

Santa playing in leaves

How to Prepare Your Business for the Holiday Season

Small Business

The air is a bit brisker, the leaves are starting to change colors and Starbucks is already serving its cult-favorite Pumpkin Spice Lattes. While it’s technically still summer, everything around... read more

5 Reasons Your Small Business’ Human Resources Department is Failing

5 Reasons Your Small Business’ Human Resources Department is Failing

Small Business

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Back in the day, human resources was referred to as personnel. Personnel handled all aspects of employee management—from hiring to firing to payroll. Eventually companies started branching out and creating... read more

5 Tasks Every Small Business Should Complete By Halloween

5 Tasks Every Small Business Should Complete By Halloween

Small Business

The season of pumpkin-flavored everything and black cat decor may seem months away – and the holiday season even father off in the distance. Yet in reality, once the back-to-school... read more

What Small Business Owners Need To Know About Apple Pay

What Small Business Owners Need To Know About Apple Pay

Small Business

Apple’s highly anticipated September 9 announcement has come and gone, leaving us with significant questions about the future of iOS and Apple hardware integration for business. According to the keynote... read more

‘Everyone’ Is Not A Demographic: A Guide To Target Markets For Small Businesses

‘Everyone’ Is Not A Demographic: A Guide To Target Markets For Small Businesses

Small Business

If you run a small business, maybe you have an idea of your target market. However, a vague idea is not enough to compete in today’s ruthless business environment. Without... read more

Would an “Open Vacation” Policy Work for Your SMB?

Would an “Open Vacation” Policy Work for Your SMB?

Small Business

What if you offered your employees unrestricted vacation time? Forget about the standard two weeks minimum a year. If employees took one week off or four weeks off a year,... read more

20 Compelling Reasons Why Small Businesses Should Blog

20 Compelling Reasons Why Small Businesses Should Blog

Small Business

Happy Tuesday guys and gals, Over the weekend, a fellow business owner and entrepreneur shared an interesting statistic via Twitter – “70% of clients prefer to get to know a... read more

4 Reasons Why Every Small Business Needs HR

4 Reasons Why Every Small Business Needs HR

Small Business

As a small business owner, you might be tempted to cut costs and eliminate your HR department. After all, resources are tight. And your managers can probably hire, terminate and discipline... read more

13 Affordable Local Marketing Ideas for Small Businesses

13 Affordable Local Marketing Ideas for Small Businesses

Small Business

Establishing an efficient marketing budget is sometimes a challenge for a small business, which usually cannot allocate considerable funds in promotion. This doesn’t mean, however, that small local companies have... read more

“Shop Local” Campaign Ideas for Your Small Business

“Shop Local” Campaign Ideas for Your Small Business

Small Business

With Small Business Saturday coming up again in just two months (November 29th in the United States, but there are movements in other countries as well), there has been a... read more

Case Study – How One Successful Small Business Only Needs to Have a Storefront Two Months a Year

Case Study – How One Successful Small Business Only Needs to Have a Storefront Two Months a Year

Small Business

In the city where I live, every year, for just seven weekends from early October to mid November, a local couple hosts a major shopping event called The Third World... read more

82% of SMBs rely on Customer Loyalty as Main Source of Growth

82% of SMBs rely on Customer Loyalty as Main Source of Growth

Small Business

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The mobile industry is experiencing record growth, and it doesn’t show any signs of slowing down. The technology and progress made in the mobile world over the past decade is... read more

Your Business Is Small; Your Marketing Doesn’t Have To Be

Your Business Is Small; Your Marketing Doesn’t Have To Be

Small Business

5 Ways Small Businesses Can Get Big Marketing Results As a small business, you’re strapped for resources and can’t always afford the time and talent it takes to execute blockbuster... read more