In recent times, there has been increased discussion concerning SEO and its validity as a contemporary marketing tool. This has been triggered by a number of factors, but the most serious surrounds the perceived notion that Search Engine Optimization is no longer an effective way of achieving online visibility.
This logic is flawed, however, as it does not take into account the evolutionary nature of SEO and the pace of advancement within the industry. With search engine leaders Google constantly shifting the boundaries of SEO and looking to improve the quality of web based content, it appears as though marketers are struggling to succeed with outdated techniques and inadequate, online tools.
Improving your SEO Strategy: 3 Tips for Success
If you are to achieve success with your SEO strategy, then you must ensure that it is flexible and constantly evolving to meet variable demands. By reviewing your techniques and their effectiveness on a monthly basis, you should be able to develop a fluid strategy that complies with Google’s endless series of updates. Keep the following ideas in mind as you look to update your businesses SEO practice: -
• Remember that Quality is King: In previous years, SEO was driven by quantity and volume rather than quality. This means that marketers could achieve a high search engine ranking simply by publishing hundreds of backlinks through questionable article directory sites. Thanks primarily to Google’s Penguin and Panda updates, however, quality is now a consideration both in terms of content and the resources that you link to. By striving to create compelling and high quality content both for your own website and any external posts, you will enhance your SEO standing and improve the online experience for potential customers.
• Relevance Matters: Another feature of Google’s recent updates is that they have encouraged marketers to prioritize relevance, especially when it comes to link building. As a consequence of this, you must ensure that your guest posts and backlinks are published on a relevant external resource that will generate reader satisfaction in addition to traffic. Another key point for consideration is your chosen anchor text and the phrasing around it, as this must be natural and not detract from the quality or meaning of the remaining content.
• Increase your Social Signals: Google’s evolution of SEO as a practice has had a profound effect on marketers, who must now work harder than ever to promote their brand and achieve high visibility. One of the most effective ways to promote your web based and external content is through social media, as this has the benefit of developing a committed audience and potential customer base. With this in mind, you should create engaging content and look to share it across an integrated social media platform, while also imploring readers to do the same from your own website.
The Bottom Line
When marketers claim that SEO is moribund, they are simply reacting to the fact that they have lost touch with a fast paced and evolutionary industry. In fact, SEO remains an excellent way of marketing your business, so long as you are able to adopt a flexible strategy that evolves according to breaking trends and updates.