SEO Outsourcing – why it helps you in many more ways than you realize.
SEO Outsourcing is a great option because of the innate nature of SEO itself. In this blog, I will try and explain why SEO and outsourcing really go hand in hand. In the end, we understand that outsourcing keeps your SEO running long-term for you due to its low operating cost.
SEO focal point on primary, secondary and tertiary keywords
When one thinks of SEO, one usually thinks about the highly competitive search terms (primary) bringing in required webpage visits. On the other hand, long tail keywords (secondary and tertiary) are less competitive but they bring few visits. The truth however remains that if you truly want domination on the SERPs, you need to participate in both and usually most of the effort goes towards the competitive keywords.
SEO can start working as early as 1-2 months upon launch of your webpage or website; but will it start working wonders already? – Not quite yet! While you do have some visits, nothing substantial can be found in the first few months. Usually people feel that SEO can be done faster by exerting more effort, more links and more content; this does help but only a little and only for a few keywords.
Related Resources from B2C
» Free Webcast: Build Better Products by Identifying and Validating Your Riskiest Assumptions
The SEO phase
We know when SEO begins but do you know when SEO ends? Look before you leap! – Do you have a time-period in mind for your Seo? SEO is a major force of the modern day marketer these days and no business can truly reach its maximum potential without it. Since search engine marketing is nowadays considered a major marketing channel, it doesn’t really end because of competitive and opportunity factors. Seo goals and objectives change but the process doesn’t really stop. Learn more about Why SEO doesn`t end.
What this means for you
You can see what these two major points are leading us to – SEO does take time, it’s time committed. Time and SEO costs are proportional to each other, outsourcing this process is the best way to keep costs down monthly and annually.
SEO outsourcing just helps you keep these factors intact and running long-term for you. You need the exposure but you also want to keep operational and marketing costs considerably lower.
A few thoughts for you
I recommend that you do a small reality check to understand your current SEO situation better.
How much are you spending and how much are you actually getting back? During the SEO phase, has your brand, site and customer loyalty changed at all? Do you have any metrics to justify your commitment for SEO or are you going month to month without hitting any goals?
While SEO is a great opportunity, there are still a few landmines underneath this patch of paradise. Besides the quality of the SEO, time and money are the next big killers of most Seo.