Why Content Isn’t King

Comments: 5

  • Rossenllini Watson says:

    I would have to say that I share your sentiments Poeabby. I think you present a very intuitive argument against the concept of “content is king.” I’ve had a professor for an Instructional Design course to boast the notion that “content is king,” but as you clearly pointed out, it doesn’t matter how good your content is if no one sees it.

    In my opinion, I don’t disagree with your new found phrase, but to refine it in a way, I would have to say that “Marketing is King, Content is Queen.” It sort of goes with the old expression, “behind every great man, there is a great woman” so to speak.

    If you think about it, you can have a great product that offers so many capabilities, but if it’s not marketed and/or marketed well, than it’s not going to get much traction. This sort of goes with your point-of-view on SEO.

    SEO is one of, if not the primary way of going about marketing a product, which in this case is content. Still, your content has to be worth marketing, but marketing it and marketing it well through social media channels and strategic SEO/SEM tactics, should boast a good ROI for a website’s content.

  • Absolutely Agreed Rossenllini! I am glad agree in some regards. There are so many factors that go into your content showing or not showing up online.

  • Sonsoles Zuazo says:

    Love your comparison Poeabby, but I prefer just “Content is King”. There should be no reason for optimizing anything unless there is a “message or piece of information” that we want other people to get to. It is the responsibility of the Search Engines to find and index, not ours. Our responsibility, as SEOs, is to overcome the weaknesses of the crawling technologies to facilitate and speed up the crawling (technical) and indexing of our content by Search Engines. Additionally, we want our content to show up on the first page(s)/position(s) of search results pages, where users are more likely to click. Although SEO is a process that perfectly fits/mimics the marketing process and its objectives (facilitate that your potential clients can find you and then try to sell something), I think it goes beyond that. Not all websites are optimized with commercial objectives in mind.

  • Poeabby, you have a keen insight on this. I propose a modified statement…Optimized content is king. I agree with you, every king needs his court. In this case finding the correct keywords and using tools like analytics can the difference between great content and great content that gets found. Excellent post.

  • I am very happy to see your contributions! Your insights are very much appreciated!

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