What’s Your Search Strategy? Branded vs Non-Branded Keywords

Comments: 2

  • Matt Coffy says:

    Interesting points you got here, Kevin. But what’s really sound for me is realizing the importance of understanding the type of personas your customers have. If you’ll be able to gauge how they would type and search for keywords, then you’d be able to create a value-driven content. Then, of course, you’d be able to optimize and experiment with your marketing approach.

  • Thanks for the great write-up of Will’s post. We just published a whitepaper that looks deeper into the data for branded vs non-branded search. Some interesting findings and recommendations:

    http://go.bloomreach.com/Moneyball-of-Marketing.html

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