Getting on the first page of Google is a webmasters dream. By achieving first page rankings, you will be one of the leading results that searchers will come across and have the most successful click-through rates. Optify
reports, that the first page of results usually end up getting a whopping around 80% of all click-throughs… and that’s a number you can’t argue with! The higher the search ranking the better for your website. Realizing that goal is simple while actually producing that results is getting harder by the day, though, due to the ever-growing market of competitors and ever-changing algorithms that determine search rankings.
There is one secret weapon, though, that many companies aren’t taking advantages of but can yield a much better chance of receiving higher rankings; that secret weapon is video SEO. Recently, in an endeavor pioneered by Google, search engines are making an effort to make their results more universal. This universal search allows videos to be displayed above the typical web page results in prime web traffic real estate. Actually, Forrester Research reports that videos that have been optimized for search engines are 53 times more likely to land on the first page! So, if you have videos on your website, use these tips and tricks to fully utilize videos and their SEO capabilities.
> Video Sitemaps
Video sitemaps are the definitive way to get your video indexed on Google and other search engines. A sitemap is an XML file that makes it clear to search engines what content is on your site and a video sitemap is one is specifically formatted for video. Search engines don’t know what’s contained in a video because they have no way of viewing it, so a video sitemap lays out important meta data about the video. Metadata that is always included is the video title, keywords, playback location, thumbnail location, and description. With a video sitemap you are able to choose how your videos are listed in search results and lets you define what data and keywords are most relevant to your content.
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> Transcripts and Keywords
Keywords are the hit words that online searches pick up on, so the first step is to find out what are your keywords and how frequently are they searched. Google’s Keyword Tool is a fantastic way to figure that information out; from telling you keyword ideas to the level of competition and global monthly search numbers, Google Keyword Tool is a great device to use. When you are searching for keywords, be sure to try and get long-tail keywords, which are longer, more specific, keywords.
Now, once you figure out your keywords, be sure to place them throughout your website and throughout the metadata for you video. Title, description, tags, and all other data should include the keywords you specified were important for your website. Now, don’t flood the metadata with keywords. Place them in carefully and make sure, when you read it, it makes sense. Try placing keywords in the first section of any metadata to be sure that it won’t get truncated by the search engine. Also, while you are decorating your site with your newly found keywords, be sure to place a transcript of the video below the video itself. This allows search engines to know what’s in a video, without even watching it.
> Share and Spread
So you’ve set up your video with a video sitemap and you utilized the proper keywords, now it’s time to share and spread! Posting videos to social media platforms, like Facebook, Twitter, Tumblr, and Google+, will let you expand your networking bubble. Within those sites, people can like, share, comment, and favorite your videos which can allow their friends to see it. Social media also allows you to interact with your fans and followers, so let the conversation flow!
Another, more commonly debated, way of spreading videos is through video sharing sites like YouTube and Vimeo. Those video sharing sites may not bring in a ton of traffic to your website, but they are another source of links that lead back to your website. Also, since Google and YouTube are partnered, this is a great way to be 100% your video gets indexed by Google. When you post your video to those websites, be sure to optimize the videos title and description with keywords. Also, be sure to have a hyperlink in the beginning of your video’s description that leads back to your site– in fact, make sure all important information is within the first two sentences to avoid getting vital data truncated by the dreaded ‘Show More’ button.
Video SEO is a vital way to get your videos indexed and seen throughout search results and it can possibly land you a front page ranking in one of the top search engines available. Be sure to implement video SEO anytime you upload, or change, a video on your site to keep it up-to-date and relevant and you’ll be able to see results sooner than you think!