It’s important when you start your keyword research that your first few keyword lists are created using a broad keyword as the seed. If you start with too long tail or niche of a keyword, you won’t be able to come up with enough viable (and actually searched for!) variations. It’s also important to not let company ego get in the way when conducting keyword research and only use keywords the management likes.
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For more keyword research lessons from Nick Stamoulis, check out the Brick Marketing keyword research video lesson archive.
