Top SEO Trends In 2013 For Small Business Owners

Comments: 5

  • You are right about how quickly things can change, Gabrielle! Ryan, I think that SEO is 2013 will be the same as in 2012 in that it changes almost daily. I believe if small business uses SEO not only to gain search engine favor, but also to improve the user experience, then it will be for the right reason and penalties are avoided. I also agree that many small business owners are unaware of SEO and its benefits. I hope many more in Katy, TX and Houston, TX find out about it so I can have a prosperous new year! ;-)

    • There will definitely be lots of changes Katy, but the main motto of the search engines is to provide the best search result. As long as you keep creating content for the users and they love it, then you’ll less likely to worry from any Search engine penalties.

  • For many SEOs. It’s a cold new world out there. As any inbound marketer will tell you, the world of search has seen a major overhaul in the last few years. Gone are the days of paid link-building, thin content and overly optimized websites 70-688 vce. New rules for SEO are all about the user. That means creating awesome content, engaging on social networks, and earning backlinks by establishing yourself as an industry thought leader. But how ? Let us introduce you to your new best friend 700-104 vce: the inbound marketing trifecta.

    Awesome Content
    Always promote your content via social networks. Define buyer personas and let them drive your content strategy. Create useful and informative blog posts, infographics, videos etc. Claim Google Authorship to designate authority.

    Social Signals
    Social shares are the new backlinks – bonus when you get both. Engage meaningfully with thought-leaders. Post consistently and stay on-topic. Host or attend online events with industry experts.

    Clean Linking
    Great content naturally generates relevant backlinks. Reach out to vendors and suppliers. Participate in real-world events and associations. Choose high-quality and relevant guest bloggers.

    It won’t always be easy, but nothing earned ever is. Take the time to effectively implement this trifecta of inbound marketing (awesome content, social signals and clean linking) and you’ll be well on your way to dominating the world of organic search (and avoiding Penguin’s icy stare)

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