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Top 5 Free Website Audit Tools For Agencies

Our digital marketing agency spends hours each week auditing prospective client’s websites to see how SEO friendly they are. So, I’m constantly on the look out for the best website audit tools that will make my life easier. After auditing 100’s of websites and specific web pages, I’ve come up with my top 5 free website audit tools that your digital marketing agency should consider, especially if you sell SEO or web design services. I’ve listed each one below, along with why I think they are the best.

Top 5 Free Website Audit Tools For Agencies image free website seo tool

1. MySiteAuditor

MySiteAuditor is by far my favorite website audit tool for a combination of reasons. The main reason is that we can embed it on our agency site and generate way more leads than our contact form. So it’s great for agencies. What’s also very impressive is that if I can get a page to score over 85%, there’s a good chance it will be ranked on page #1 of Google for the key phrase I’m targeting. So the audit really works well and is in direct alignment with Google’s ranking algorithm.

Another reason I love this tool so much is that it audits specific web pages or landing pages for any targeted key phrase. Many SEO audit tools make the mistake of trying to audit the entire site only, and Google ranks web pages, not websites. Here are a few other reason why I love MySiteAuditor.

• Embed Options (for agencies to generate leads): Yes
• White-label your audits: Yes
• Free version: Yes (unlimited audits)
• Can you audit specific web pages? Yes
• Amount of data: Very good!
• Key phrase analysis: Yes
• Comparison audits: Yes
• Export to PDF option: Yes
• Email audit option: Yes
• Download your audits: Yes
• Design of Audit: Very Nice
• Screenshots: Yes

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Top 5 Free Website Audit Tools For Agencies image spider2. Screaming Frog

Screaming Frog is fantastic for getting the most informative data from an entire site at once. In fact, it’s not really an audit, it’s more of a crawl. It crawls your entire site and and outputs data from an SEO perspective, giving you lots of valuable insight into any SEO problems your site could have. Unlike the other tools, you can download this one to your computer. This is a huge plus because it allows the crawl to happen so much faster. It’s definitely worth any agency to download. I highly recommend it.

• Embed Options (for agencies to generate leads): No
• White-label your audits: No
• Free version: Yes (up to 500 URL’s)
• Can you audit specific web pages? No
• Amount of data: Very good!
• Key phrase analysis: No
• Comparison audits: No
• Export to PDF option: No
• Email audit option: No
• Download your audits: No
• Design of Audit: Basic
• Screenshots: No

Top 5 Free Website Audit Tools For Agencies image upcity5. SEO Report Card

SEO Report Card by UpCity is a awesome audit tool for a quick analysis on your site. It’s very visual and happens pretty fast. The great thing is that UpCity is a very reputable company doing great things for small businesses. So if you are a small business try this out. They evern have great options for agencies to resell their services.

• Embed Options (for agencies to generate leads): No
• White-label your audits: Yes
• Free version: Yes (unlimited audits)
• Can you audit specific web pages? No
• Amount of data: Good
• Key phrase analysis: No
• Comparison audits: No
• Export to PDF option: No
• Email audit option: Yes
• Download your audits: No
• Design of Audit: Very Nice!
• Screenshots: No

Top 5 Free Website Audit Tools For Agencies image woo4. WooRank

WooRank is is an excellent tool for auditing your website. The free version gives you a ton of data that you can use to improve the optimization of your website. However, even though agencies would find the audit tool very valuable, the audit tool is more aimed at website owners and in-house SEO teams. If you’re a small business looking for a website audit tool, this tool is awesome.

• Embed Options (for agencies to generate leads): Yes
• White-label your audits: Yes
• Free version: Yes
• Can you audit specific web pages? No
• Amount of data: Very good!
• Key phrase analysis: No
• Comparison audits: No
• Export to PDF option: No
• Email audit option: No
• Download your audits: No
• Design of Audit: Very Nice!
• Screenshots: Yes

Top 5 Free Website Audit Tools For Agencies image marketing grader5. Marketing Grader

Marketing Grader has been around for a while and is owned by the very reputable company, HubSpot, Inc. The tool was formally known as “Website Grader”, but includes much more data than just what’s found on your website. It looks at your blog, social media channels, SEO, lead generation ability. and your mobile site. To me this all still has very much to do with your website’s performance, but I do understand why they went more general with their name.

• Embed Options (for agencies to generate leads): No
• White-label your audits: No
• Free version: Yes (unlimited audits)
• Can you audit specific web pages? No
• Amount of data: Good
• Key phrase analysis: No
• Comparison audits: No
• Export to PDF option: No
• Email audit option: No
• Download your audits: No
• Design of Audit: Very Nice!
• Screenshots: Yes

Comments on this Article: 7

Add a Comment
  1. Susan Krupman says:

    Can you please do an article like this, but for a social media audit? Pretty please? :)

  2. Superb article very CNET-style insofar as a concise breakdown of the five providers. Thank you for the informative article! Corey Weiner

  3. Dawn CG says:

    Thank you for a brief-but-thorough listing of free tools. This kind of information is always wonderful to have at your fingertips when you are marketing for a small business.

  4. Sam Korn says:

    This article was perfect and exactly what I was looking for. Now off to check each of the services to see which one is best for our use.

  5. Afsar Pervez says:

    Thank you Scott for sharing your review. I would like to test 3 of them. Let see what is really good for me.

  6. Harry says:

    It’s worth checking out Meta Forensics too, which is a full site auditor.

  7. Linda says:

    Just wanted to say thanks for sharing this article, it is a great help to my website – so thanks again!

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