The process of search engine optimisation, or SEO for short, has been around almost as long as the internet itself. As more and more people started using the web in the mid 1990s, brands and companies started to wake up to the business possibilities. And where there’s a business opportunity, there will be ways of exploiting it.
One of these techniques is SEO whereby a company aims to appear higher on a search engine’s search results. By appearing high up on the list of results for a certain word or phrase, companies are able to boost visitors to their website and make more money.
Search engines like Google and Bing are many people’s go-to website when they log on to the web, making SEO a potentially lucrative process. The techniques involved in SEO are constantly changing and adapted to an ever-progressing internet but the basic principles are always the same.
There are lots of tools out there for analysing some aspects of SEO, and it can be a pretty daunting to those who are first dipping their toes in the water.
Of course, as the web has gone mobile, SEO tools have too. There are now a range of SEO apps available but what are three of the best? See the below for an introduction on 3 apps that come recommended.
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
Based on the browser version of the same name, this app provides a quick SEO audit of a url help businesses get the most from their websites. Both versions work by simply entering a URL into the tool to get a report on the SEO errors within a website.
The SEO Tool app works by giving a website a simple, easy-to-understand overview of where it is going wrong in terms of SEO. The Found app covers a number of key areas of a website’s SEO performance quickly, including technical issues like XML sitemaps and domain canonicalisation.
It also looks at the actual content of a website, analysing items like on-page keywords and Meta data. There are many updates planned to look at extended features based upon user feedback.
Anyone who is new to SEO and the techniques involved in boosting a website’s traffic and online presence will know that it can be an incredibly complex and hard-to-master process. Different people will tell suggest many – and often conflicting – things about what you need to do to improve your website’s SEO.
That’s where the AdWords and SEO Secrets app can come in very handy. Created by US-based Docstoc Inc, this app aims to make SEO simple and easy to understand so even the most inexperienced of web users can get their head around the concept. This application is also free and uses a range of techniques to make SEO easy.
With more than 30 videos from SEO experts on virtually every aspect of the process, the app allows you to really get to grips with the various techniques. There is also a range of resources and SEO tools to use as your knowledge and understanding progresses. Even if you already know the SEO basics you’ll find something useful on here.
Similar to the Found SEO Tool app, the Website SEO Analyser app will help you analyse the performance of your website. Created by well-respected SEO company Koozai back in 2010, this app is still relevant today thanks to regular updates that move with the SEO times.
The Website SEO Analyser is also free to download and will create a detailed report on a website once a URL has been entered. Everything from simple facts like a website’s age, location and number of indexed pages are included, along with a break-down of meta data, page headings and alt tags – perfect for SEO novices and experts alike.
I hope this gives you an overview of some of the best iPhone apps available to check for website issues and to learn about optimisation practises. If you have some other recommendations I would be grateful to hear about them in the comments.