SEO Writing Post-Penguin 2.0 Checklist: 10 Things to Check Before and After Hitting “Publish”

Comments: 6

  • ap says:

    Interesting that a session at SMX Advanced this year revealed that anchor text was no longer a ranking factor at all (through testing, not from Google’s mouth)but it seems to still be something which needs keen focus on. Oh, search engine game – how you never fail to boggle me…

  • AP, you’re right, the search engine “game” can feel just like that sometimes — a game; one you don’t know the rules of.

    I think that anchor text still matters, just not to the degree it used to. Now, it’s all about building a community around your content.

    Thanks for sharing your thoughts though; you’re definitely not alone in what you’re feeling. :-)

  • Mehul says:

    Very Good Article Yuwanda!!! but I still think Search Engines are not perfect. There is not definite law for Anchor Text. I think Google always suggest that how we can do SEO Activities but there is no exact rule given by Google. We have to keep mind open and be ready to expect any thing from Google.

    • Mehul, you’re right — search engines aren’t perfect and neither is Google. However, as it’s them that’s setting the guidelines, all we as SEO professionals can do is try to follow them the best we can — based on the most recent info.

      Search marketing is not hard when you think about it from a common sense perspective. All Google wants is to return relevant search results that deliver value to the end user (web surfers).

      And, they don’t want you playing games to trick them into returning garbage. So if you write valuable content (the first step), then focus on building a community around it, the other stuff you don’t have to worry about so much (at least I don’t).

      What makes search difficult for many is that it’s a CONSTANT battle you’re in. You can’t just do “x” and be done. No — you have to consistently pump out good content and promote it. And that’s something that most just won’t do.

      Thanks for lending your thoughts to the discussion.

  • Fabulous article Yuwanda, really clearly explained guidance for anyone involved in writing copy for the digital forum. I think Google’s attempt to build a community around content is a very positive step in making the internet a more interesting and engaging place for all of us.

  • Tom,

    I agree (RE “I think Google’s attempt to build a community around content is a very positive step in making the internet a more interesting and engaging place for all of us.”)

    And, thanks for the compliment. Much appreciated. :-)

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