Quick & Easy Keyword Placement Checklist
This SEO Guide is for the small business owner or SEO (search engine optimization) beginner that is in the initial stages of website creation or optimization.
Search engine optimization is a great marketing tactic for any type of business, but many business owners or traditional marketers are apprehensive about optimizing their company’s website.
As a digital strategist who has been leading SEO campaigns for the last 7 years, I have heard a lot of excuses…
“I just don’t understand” “I don’t have time” “It is too much work” “I tried for a little while, but didn’t see anything happen, so ….”
Don’t worry, I am not here to chastise, just provide you with a Quick and Easy Keyword Placement Checklist for your company’s website.
If you have not created a website before, or do not have control/ “know how” to adjust your website’s code, your best bet is too start with a blog site, like WordPress. Search engines will always rank blog pages before they are going to rank some static page you had someone build. They also have great plugins that can help you learn the ins and outs of search engine optimization.
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Actually, the sky is the limit with your ability to improve your site with WordPress plugins, beyond just SEO.
In the case of keyword placement/ on-page SEO -
I would recommend that you look for a plugin that will help you with your keyword placement, keyword recommendations and optimization score for each of your pages. I personally really like the WordPress SEO plugin by Yoast.
Basically, you want to pick* 3-5 top keywords for each page, and make sure you have those are like-words in the following places of each page (in order of importance).
- Title (ex: <title>Compare Online Fax Services like eFax, Myfax, & RingCentral | FaxCompare</title> is the Title for this page: http://www.faxcompare.com/)
- Anchor Text Links (3-5 hyperlinks to pages within your site or other websites)
- ALT Tags (Non-text, or Image/Video “Alternative Text” to elements on the web page) – Google uses this to identify what the image is, but it is also valued high in the Google ranking algorithm) – I like to place the misspelled version of my keywords or unpleasant words like “cheap” here if there are any that have a high search volume
- H1 and H1 Header Tags (Typically the “title” of a paragraph or list and a great way to break-up a blog post) – Try to put at least one variation of the keyword within the first 25 percent of each header
- Then, place your keywords in applicable places within the content, of course, but DON’T go overboard. The content should always be written for the user first, then optimized with keywords. It is becoming increasingly important to keep visitors ON your page, so the user must be engaged.
*Keyword research is the first step of search engine optimization and is used to identify the most valuable keywords your potential customers are using to search for products or services in your industry.
Beyond On-Page SEO
Another place these keywords would be important to you, but you cannot always control, is when people are linking to or sharing your pages. It would be ideal that keywords were present here as well.
Create a quick (20 sec or less) & easy video (so many ways to do this at no-cost these days) and upload it to YouTube with top keyword you are shooting for in the 1st part of the video title. Then embed the video on your web page that you would like to rank for the keyword you put in the video title. *Seriously, this will be huge.