Having a presence online is not only necessary in business today, but it is essential to the success of your small business. The bigger your presence online, the better your SEO will be. Use this article to improve the SEO of your website and rankings in the major search engines.
SEO is not as difficult as you may think. One of the main misconceptions of SEO is that you have to pay a company or consultant a lot of money to optimize your website and increase your rankings.
This is not the case if you know what you are doing and are a legitimate business. That really is the key; it is not hard if you are a legitimate business.
The analytics used by major search engines have become very sophisticated in recent years, and it is difficult for anyone, paid or not, to manipulate search engines now using fraudulent tactics. The only way to do it is to be real and have a valuable contribution to the Internet. So keep this in mind while thinking of ways to increase your SEO.
A great way to boost your SEO is to have a blog on your website. Host this blog within your website and not on a separate server. This blog will add content for the search engine spiders to crawl over and index. A key to your blog helping your SEO is to provide content that is unique and relevant to your industry. Never use content copied from news feeds or other sources. This secondary content is usually dropped down in the rankings and can actually pull your sites ranking down with it. If you do have an article you want to comment on, post the link to the article or a screen shot of the article and then write original commentary about it below. Also, on your blog, you need to have a feature that allows readers to comment on your posts. This is basically having your customers add additional content to your website. Make sure that you reply to any comments that people make to your blog. You want your customers to feel like they are being heard and their input is valuable.
Another key to success with SEO is using social media to boost your rankings. On your website, the front page needs to have links to your Twitter, Facebook and YouTube social media pages. All three of these social media sites have applications that will allow you to post simultaneous updates to each. If you post on Facebook, the content is automatically posted on YouTube and Twitter and vice-versa. When you post on your blog, also share it on these social media sites. When your customers and followers share your content, you are increasing your reach to new customers and you are exponentially increasing your SEO. The more the content is shared and commented on, the higher your website will rank in the search engines.
Using the tactics described in this article you will be able to increase your website’s presence online so that your webpage is ranked highly by the major search engines. When you are ranked highly on the major search engines, your business will be seen by the millions of users who search for businesses online every day.