Rich Snippets: The Wave of the Future for SEO

Comments: 3

  • Hi Michael,

    I’m the Chair of the W3C Working Group that is working on RDFa (and a variety of other Linked Data technologies).

    Some clarifications:

    “However, Google, Bing and Yahoo! have banded together to form a consortium called in which they have agreed to back microdata as their official standard.”

    This is simply not true – they’ve announced support for RDFa as well. Their official announcement can be found here:

    … and they’re already indexing RDFa 1.0 use w/ in the wild today:

    Additionally, only one language is index by all the search companies /and/ Facebook… and that’s RDFa. The future of this stuff isn’t necessarily Rich Snippets – that’s just the tip of the iceberg. However, one thing is true – RDFa is the only semantic markup language that is understood by every major company that has a Linked Data strategy.

  • Michael Neubarth says:

    Hi Manu,

    Thanks for the clarification. However, the FAQ says:

    Q: Why microdata? Why not RDFa or microformats?

    Focusing on microdata was a pragmatic decision. Supporting multiple syntaxes makes documentation for webmasters more complex and introduces more overhead in terms of defining new formats. Microformats are concise and easy to understand, but they don’t offer an open extensibility mechanism and the reuse of the class tag can cause conflicts with website CSS. RDFa is extensible and very expressive, but the substantial complexity of the language has contributed to slower adoption. Microdata is the most recent well-known standard, created along with HTML5.

    Also, Google in its FAQ says:
    Why microdata? Why not RDFa or microformats?
    Historically, we’ve supported three different standards for structured data markup: microdata, microformats, and RDFa. Instead of having webmasters decide between competing formats, we’ve decided to focus on just one format for In addition, a single format will improve consistency across search engines relying on the data. There are arguments to be made for preferring any of the existing standards, but we’ve found that microdata strikes a balance between the extensibility of RDFa and the simplicity of microformats, so this is the format that we’ve gone with.

    Also, Google on its Rich Snippets page says:
    Google suggests using microdata, but any of the three formats below are acceptable.

    I’m glad RDFa s gaining acceptance, but the official FAQs do not reflect the blog you cites’ message. Anyone researching the topic will assume the FAQs are accurate.

  • Nice post..
    And yes completely agree with “Rich snippets is part of an overarching movement to the Semantic Web”.

    So here I would like to mentioned few useful resources which people can used to markup rich snippets easily with their webpage.

    1. Google official you tube channel to introduction to rich-snippets

    2. Or you can use Raven tool to create rich-snippets embedded HTML.


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