Adopting the trend of responsive website design for SEO
Aside from the rising market demands for responsive websites in digital marketing, search engine optimization in Atlanta has adopted the concept of integrating website design and development as part of its SEO strategy. By making your business website mobile friendly, you can leverage on the following advantages and benefits to your digital marketing campaigns:
- Fast loading page views
- Better viewer engagement
- Attracting more leads
- Converting leads for better ROI
- Enhanced search engine optimization campaign by driving more traffic to your business
- Convenient management of your SEO campaign by using a single URL for both desktop and mobile sites.
- Enhancing the ability of the search engine to index and crawl websites with a single URL.
Best SEO industry practice using responsive website design
Atlanta website designing companies are adopting the trend of using responsive website designs as one of the best practices in the search engine optimization industry. Google is quite open about its preference for webmasters to use a responsive design in order to deliver the best viewing experience to online users. With this communicated preference of the Google search engine to mobile friendly websites, it is high time to switch your SEO digital marketing campaign direction towards the development of a more responsive design. This will help the search engine to render a single CSS media query for every device that is trying to access your site using one HTML platform with better convenience.
- Better search ranking for your website
1. Responsive website designs promote social engagement
The search engine uses website responsiveness as a search ranking metric that affect social engagement of a website visitor. Google drives webmasters to provide their website visitors an engaging viewing experience by making their sites as responsive as possible to cater to the different demands on their visitor’s viewing needs. Maintaining different sites for a desktop and mobile viewing tends to confuse your viewers and more so the search engine algorithm as well. Using varied versions of your business site makes your business less engaging to your visitors while making it harder for the Google search engine to index and rank it for the search results making it a bad SEO tactic to use in digital marketing.
2. Responsive website design prevents link dilution
If you are doing link juices as part of your SEO strategy, a responsive website design will benefit your link building efforts by preventing the occurrence of link dilution. A website design that is responsive for viewing will allow your links to flow more efficiently back to your site while keeping all your social links in a single place for better SEO results.
3. SEO digital marketing enhancements
Responsive website designs are the frontier in providing your website visitors a more satisfying viewing experience while providing unparalleled benefits to your SEO digital marketing campaigns. The tablet sale has exceeded more than 100 million in the year 2013 and the statistics is predicted to grow more in 2014. The Atlanta website design companies recommend of bringing out some enhancements to your website design that should aim in achieving these changing viewing needs of internet users.
Among the best features of a responsive website should include the following:
- The text and color elements of your website should be able to accommodate the small screen of the device used by your visitor.
- Implemented elements will download fast with efficient display of your images and content that will be convenient for mobile viewing.
- All the functionality available to your website works well without causing any issue to your website visitor.
- The navigational experience of your website visitor is enhanced by using a user interface that is perfect to the screen size used by your potential customers.
With a responsive design enhancement you can retain the interest of internet users who are likely to be interested about your business, after all they took the time to visit and view your site. An unresponsive website can turn off their interest and you cannot afford losing valuable leads for your digital marketing campaigns because of this flaw in your web design and development structure.
Integrating responsive website design to SEO
A responsive design is easier to manage without sacrificing the quality of the viewing experience that your website can deliver to your website visitors. It can deliver various forms of viewing across different mobile platforms without the need of managing a separate website for mobile and desktop viewers. With a responsive website design you can further engage your potential customers while giving them the opportunity to navigate, explore and buy your products through the smooth user interface of your website.
A responsive website can retain the interest and engage your website visitors to your products and services. At Digital Warriors, we can help introduce the most appropriate website design and development that your business needs for better optimization of converting your leads to profits.