We all know the importance of being seen and heard online – after all, if you’re business isn’t succeeding online – there’s a chance it won’t catch on at all. Part of succeeding online and improving your online presence though is making sure your business can be found by those looking for it – and this means ranking well on search engines for the right terms and phrases. Whilst SEO (which stands for Search Engine Optimisation) is something that takes an entire strategy and takes time and effort to improve – there are some quick wins you can achieve easily and quickly that will help you start seeing results.
1. Improve your page-titles
All your web pages have titles and if you haven’t assigned your web page proper titles (as in: that include key words and phrases relating to that page) then you could be missing out on some helpful SEO. Make sure your page titles all have proper names – not just random generated numbers.
2. Guest Blog
If you have the time to – guest blog on a few neighbouring websites that are in similar niches and industries to your own. In these guest blog posts you can then link back to your own website – this is good for publicity first of all – but those links will help add to the authroity of your website. You can use this tool to open up multiple tabs at once – is you have lots of blogs in mind: www.urlopener.com/
Related Resources from B2C
» Free Webcast: Blogging in the Age of Modern Marketers
3. Write your own blog
In general terms, websites producing fresh, unique content tend to rank higher than those who aren’t – so it’s always a good idea to regularly produce on-site content of your own. Make sure it’s original and make sure it’s well-written and interesting too. The easiest way to do this is to set up a blog on your site, but it could also take the form of a weekly news bulletin or something similar.
4. Encourage Product Reveiws
If you’re running an eccomerce website – then make sure all your product pages have reveiws on them – and make sure you’re actively encouraging your customers to write them too.
5. Monitor crawl errors with Google Webmaster Tools
Register your website with Google Webmaster Tools and monitor your website for crawl errors such as 404s. When they appear, make sure you go and fix them. If they build up over time it can be a signal to Google that your website is not maintained very well.
6. Sort out your server
Another mistake a lot of companies make is hosting their website with the wrong hosting agents. After all – if your website keeps going down your traffic will drop. You can compare and contrast different hosting packages using the tool Who Is Hosting This so you can find a package that suits you and your website.