SEO
Google Update Coming: May 2013
Is there a Google Update about to hit? Are the recent shifts in keyword rankings a sign that algorithms are set to unleash some more intelligent filtering and analysis of... read more
Using Google Authorship to Your Advantage
Ever notice when you search a topic on Google a few of the results include a picture of the author? Those results include Google Authorship markup, a special code you... read more
Optimizing Your Web Presence for Bing: The Other Search Engine
Google is so powerful and influential, it makes it far too easy to forget that there is much more than one search engine. If there was one other search product... read more
5 Things You Should Know About Links
Even people who are unfamiliar with search engine optimization often maintain a vague association between SEO and link building. A customer purchasing internet marketing services for the first time or... read more
What You Need to Know About the Merits of Link Building
Link building forms a major part of any comprehensive SEO work. If you’re serious about ranking well for your keyphrase (particularly if it is competitive) then it is absolutely something... read more
Gaming Google – Not Worth the Work!
O.K., I’ll confess right now that I began my foray into the world of SEO by trying to figure out how to earn ranking without really deserving it. Honestly, I... read more
What Exactly is the Difference Between SEO & SEM?
3As marketing has evolved, so has the language we use as marketers. We’re all guilty of tossing around various jargon and acronyms on a daily basis that often leave our... read more
Effective Link Building Tactics – How They Have Changed [VIDEO]
People link to sites for a variety of reasons. They may link to a site that provides valuable information on a topic they are interested in. An individual may link... read more
Outbound Links – 3 Good Reasons
Writing for Humans: A good place to start We talk about Content Marketing here: the use of content in the pursuit of FINDING and ENRICHING the lives of your target... read more
White Hat and Black Hat SEO: Which to Use in Web Optimization Campaign
Black Hat and White Hat SEOs have been in use since time immemorial; or specifically, in the 1990’s during the infancy of Search Engine Optimization. Since then, both have changed... read more
7 Amazing Tips and Tricks for Keyword Research
An extensive study of keywords is the first step towards an effective search marketing campaign. If you fail in the proper selection, all of your effort may be in vain.... read more
Google Search Tools: Any Time, Any Place
Are you looking to market on a national level or in a particular sector of the United States? Are you so excited that you are showing up on the First... read more
Every Page Doesn’t Have to Be a Google Superstar
Last week’s SEO article (“Focus is the key to SEO success”) discussed how the smallest companies could have pages appear high in Google’s search results by aiming at specific and narrow keywords.... read more
Broken Link Building: Is it the Best Link Building Practice Ever?
As SEOs we are always on the look-out for a legitimate link building practice, one that really, really works and that doesn’t trigger Google’s unnatural links warning or a Penguin... read more
SEO: How to Get the Most Out of Your Images
Using images for SEO is such a commonly overlooked technique by Internet marketing beginners. It’s too bad because they are very powerful when it comes to attracting visitors to your... read more
