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Check Your Website Optimization by Conducting An SEO Audit

Check Your Website Optimization by Conducting An SEO Audit

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There is no doubting the fact that SEO procedures and practices change with time. This enables business owners to go for assessments periodically in order to check the search optimization... read more

Preventing Google From Killing Your Business

Preventing Google From Killing Your Business

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Too much reliance on Google’s organic traffic plus a hit by an algorithm update like Penguin, and your business can go south from one day to another. Sound too dramatic?... read more

Search Engine Friendly vs. Search Engine Optimized

Search Engine Friendly vs. Search Engine Optimized

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If you are thinking of getting a new website, one thing that that is often misconstrued with users is how their SEO will work after the site is live. To... read more

The Importance of Trust for SEO and Online Content

The Importance of Trust for SEO and Online Content

SurveyMonkey recently launched an experiment to test some of the most common SEO assumptions. The general hypothesis was: more recognized and known brands appear to surface higher in search results,... read more

Google Update Coming: May 2013

Google Update Coming: May 2013

Is there a Google Update about to hit? Are the recent shifts in keyword rankings a sign that algorithms are set to unleash some more intelligent filtering and analysis of... read more


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Using Google Authorship to Your Advantage

Using Google Authorship to Your Advantage

Ever notice when you search a topic on Google a few of the results include a picture of the author? Those results include Google Authorship markup, a special code you... read more

Optimizing Your Web Presence for Bing: The Other Search Engine

Optimizing Your Web Presence for Bing: The Other Search Engine

Google is so powerful and influential, it makes it far too easy to forget that there is much more than one search engine. If there was one other search product... read more

5 Things You Should Know About Links

5 Things You Should Know About Links

Even people who are unfamiliar with search engine optimization often maintain a vague association between SEO and link building. A customer purchasing internet marketing services for the first time or... read more

What You Need to Know About the Merits of Link Building

What You Need to Know About the Merits of Link Building

Link building forms a major part of any comprehensive SEO work. If you’re serious about ranking well for your keyphrase (particularly if it is competitive) then it is absolutely something... read more

Gaming Google – Not Worth the Work!

Gaming Google – Not Worth the Work!

O.K., I’ll confess right now that I began my foray into the world of SEO by trying to figure out how to earn ranking without really deserving it. Honestly, I... read more

What Exactly is the Difference Between SEO & SEM?

What Exactly is the Difference Between SEO & SEM?

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As marketing has evolved, so has the language we use as marketers. We’re all guilty of tossing around various jargon and acronyms on a daily basis that often leave our... read more

Link Building Strategies

Effective Link Building Tactics – How They Have Changed [VIDEO]

People link to sites for a variety of reasons. They may link to a site that provides valuable information on a topic they are interested in. An individual may link... read more

Outbound Links – 3 Good Reasons

Outbound Links – 3 Good Reasons

Writing for Humans: A good place to start We talk about Content Marketing here: the use of content in the pursuit of FINDING and ENRICHING the lives of your target... read more

White Hat and Black Hat SEO: Which to Use in Web Optimization Campaign

White Hat and Black Hat SEO: Which to Use in Web Optimization Campaign

Black Hat and White Hat SEOs have been in use since time immemorial; or specifically, in the 1990’s during the infancy of Search Engine Optimization. Since then, both have changed... read more

7 Amazing Tips and Tricks for Keyword Research

7 Amazing Tips and Tricks for Keyword Research

An extensive study of keywords is the first step towards an effective search marketing campaign. If you fail in the proper selection, all of your effort may be in vain.... read more