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Why Website Optimization Trumps Search Engine Optimization

Why Website Optimization Trumps Search Engine Optimization
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Will Semantic Search Predict Future Buyer Behavior?

Will Semantic Search Predict Future Buyer Behavior?

This post is the third and final of a multi-part series about the future of marketing and the role that semantic, context and intent will have on how we experience... read more

Making Better SEO Reports For Your Clients

Making Better SEO Reports For Your Clients

Ah, the SEO report. Sometimes the bane of our existence. Some agencies spend the majority of their time creating monthly detailed monstrosities, while others might send quick, white-labeled exports. Meanwhile,... read more

Keywords or Branded Keywords

Keywords or Branded Keywords

Mobile is changing the way we search the internet! Think about this statement for a moment and think about your own actions with your mobile device. You are looking for... read more

The Essential Digital Marketing Strategy: Local Search Engine Optimization

The Essential Digital Marketing Strategy: Local Search Engine Optimization

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Four-in-five consumers are turning to search engines to find information about local businesses, products and services. Those local searchers are turning into customers at a high rate. Eighteen percent of... read more

SEO Techniques that Work Best in 2014

SEO Techniques that Work Best in 2014

You already know how important search engine optimization is, but how do you actually employ it on your website and blog? And with all of the SEO tips rolling around the internet, how do... read more

Improve Your SEO With 6 Simple Fundamentals

Improve Your SEO With 6 Simple Fundamentals

There are always going to be individuals (and SEO agencies as well) constantly looking for the golden egg when it comes to top search rankings. There are always new theories... read more

SEO Is Not A Marketing Channel

SEO Is Not A Marketing Channel

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Dear SEOs – tell me if any of these scenarios sound familiar: “Hi SEO person – we need you to increase our ranking for these three keywords! Let me know... read more

Understanding Link Building vs SEO (via the Indy 500)

Understanding Link Building vs SEO (via the Indy 500)

Understanding the role that SEO and link building play in the success of a website is crucial for webmasters and business owners. Link building is often lumped together under the... read more

How To Find What People Are Searching For On The Web

How To Find What People Are Searching For On The Web

Steve Jobs quoted: “I’m very excited about having the Internet in my den.” Like many of us, Jobs was excited too about using the Internet and the opportunities it offers... read more

Google Analytics Keyword Workaround

Google Analytics Keyword Workaround

With more people opting for anonymous website browsing it is becoming increasingly harder to see how users find your site – in particular, which keywords they searched with. Inside your... read more

How Team GB Training Techniques Can Improve Your SEO

How Team GB Training Techniques Can Improve Your SEO

To produce the best performance in SEO, you can take a leaf out of Team GB’s training programme that focused on making several marginal gains so there is a marked... read more

Write Search Optimized Headlines But Have a Heart

Write Search Optimized Headlines But Have a Heart

When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google, then for people. Humans... read more

Singular and Plural Keywords Are Not Always the Same for SEO

Singular and Plural Keywords Are Not Always the Same for SEO

I received an interesting question one day from a student in a class I taught on SEO. He was in the process of optimizing a landing page for the keywords... read more

Use Social Media and Content Strategy for Better SEO

Use Social Media and Content Strategy for Better SEO

There is an element of social media that affects SEO (Search Engine Optimization). Nobody knows to what degree social media can affect your SEO. Even the engineers are not sure... read more

Link Earning Today: Redefining Your Outreach

Link Earning Today: Redefining Your Outreach

Even prior to the day Matt Cutts announced the “end of guest blogging”, the process of link building has always been a long and tedious one. Backlinks have been a... read more