SEO
Penguin 2.0 Will Penalize Spammers, Reward Subject Matter Experts
Matt Cutts, head of Google’s Webspam team, posted a video on his blog on May 13 talking about upcoming changes. Most of the seven-minute video features Cutts speaking in his... read more
Local SEO Optimization: 6 Must-Read Tips for Businesses & Brands
2These days, all search is local—and businesses that wish to be found by online search engine users need to make local SEO optimization a priority. Just how important is local... read more
5 Quick Tips to Improve Your Adwords Landing Page
In 1841, P.T. Barnum opened his famous American Museum in New York. According to Wikipedia, the museum: “…offered both strange, and educational attractions.” Some of the fascinating items included General... read more
Klout Innovation Will Power Search Engine Results
Earlier last week Klout announced a significant commercial partnership with American Airlines — everybody with a Klout score of 55 or over gets rewarded with free access to American’s network... read more
8 Compelling Reasons to Use Google Authorship
1While Google’s Authorship markup has been available to content creators since June 2011, adoption rates remain low. While it’s challenging to develop an accurate gauge of engagement on Google+, studies... read more
SEO Basics – Search Engine Optimization Series Part 1
Have you ever tried to drink water from a fire hose? We hope not because that could potentially be pretty dangerous. But the concept is similar to trying to understand... read more
The PR Approach to Link Building and SEO
1Way back when Google first started they created an algorithm to rank web content based on relevance and citations. ‘Citation’ as in those footnotes you see on a research paper... read more
Link Building Isn’t Dead – It Changed
1How many times in the past 2 months have you read a post about link building and SEO? I ask this because I have read 5 in the past day... read more
On-Page Optimization – 5 Tips for Finding the Right Balance
For any business with an online presence, search engine optimization should be a key part of its strategy. There’s no point in having a beautifully designed site with compelling content... read more
Google Penguin Update: A Link Is A Link…Not
3It’s long been the case that not all links are created equal in the eyes of Google. That principle is only going to be emphasized more assuming reports of the... read more
The Difference Between White Hat & Black Hat SEO
SEO is time-consuming work; success can only be achieved by building content and engaging visitors over the long-term in accordance with the rules and recommendations of the search engines. It... read more
Check Your Website Optimization by Conducting An SEO Audit
2There is no doubting the fact that SEO procedures and practices change with time. This enables business owners to go for assessments periodically in order to check the search optimization... read more
Preventing Google From Killing Your Business
3Too much reliance on Google’s organic traffic plus a hit by an algorithm update like Penguin, and your business can go south from one day to another. Sound too dramatic?... read more
Search Engine Friendly vs. Search Engine Optimized
1If you are thinking of getting a new website, one thing that that is often misconstrued with users is how their SEO will work after the site is live. To... read more
The Importance of Trust for SEO and Online Content
SurveyMonkey recently launched an experiment to test some of the most common SEO assumptions. The general hypothesis was: more recognized and known brands appear to surface higher in search results,... read more
