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Google to Update Rankings – it’s Just as Obscure as Always

Google to Update Rankings – it’s Just as Obscure as Always

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Recently, Google announced it was – yet again – making adjustments to the way it ranks pages. Specifically, by making its latest update, Panda, less severe for certain websites. The... read more

How to Define Actionable SEO Analytics to Accomplish Organizational Goals

How to Define Actionable SEO Analytics to Accomplish Organizational Goals

Digital marketers need more than just data; we need data we can use to drive business decisions.    Merely analyzing collected data isn’t enough.  Digital marketers need to first understand organizational... read more

Normally I Hate Traffic, but We Should Welcome It

Normally I Hate Traffic, but We Should Welcome It

Don’t you get confused and irritated with all of these authors who claim to know how to improve your online performance? There are dozens if not hundreds of techniques that... read more

Adjusting Your SEO Strategy For A Post-Hummingbird World

Adjusting Your SEO Strategy For A Post-Hummingbird World

What Is Hummingbird? While Google makes small tweaks to its algorithm up to 500 times per year, Hummingbird marks the first time in 15 years that Google has completely replaced... read more

SEO Insight: How Reviews are Impacting Your Website’s Ability to Get Found

SEO Insight: How Reviews are Impacting Your Website’s Ability to Get Found

If you’re a local business owner, you know the importance of reviews—for brand recognition, customer retention and new business, and overall trust. You might have even taken steps to optimize... read more


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How to Evade the SEO Shortcut Penalties?

How to Evade the SEO Shortcut Penalties?

SEO helps you get recognition from all quarters for your business. It boosts your marketing strategies and gets you more clients and consequently sets the sales register ringing. The only... read more

[DATA] Management Buy-In Correlates to Search Success

[DATA] Management Buy-In Correlates to Search Success

If we wanted to determine how an organization achieves SEO success, what would we analyze? We might examine the technical breadth of knowledge of their lead SEO, the volumes of... read more

Barnacle SEO, YouTube, and Fast (Safe) Rankings

Barnacle SEO, YouTube, and Fast (Safe) Rankings

Many website owners are gun shy when it comes to building links and aggressively trying to rank for money keywords. In order to reduce the risk of getting your website... read more

SEO in 10 Easy Tips

SEO in 10 Easy Tips

Having your site top-ranked for a hot keyword can effectively improve your traffic and therefore your profits as well. All you need to do is to optimize your content and... read more

Getting More from SEO:  How to Set Goals and Consistently Improve your SEO Campaigns

Getting More from SEO: How to Set Goals and Consistently Improve your SEO Campaigns

In my journey from transitioning from an SEO intern to an SEO Consultant, one of the questions that frequently went through my mind was “how do I know I have... read more

SEO for Start-Ups: 3 Powerful Tips for Driving SEO Traffic Early On

SEO for Start-Ups: 3 Powerful Tips for Driving SEO Traffic Early On

According to CBInsights’ latest seed investing report, only 40 percent of seeded companies go on to raise follow-on round of financing. Sixty percent enter the dead pool. Hence, growing a... read more

Your Business Needs to Hire the Right SEO Expert

Your Business Needs to Hire the Right SEO Expert

Search engine optimization (SEO) is one of the essentials to a websites success since it allows both users and search engine robots to understand the purpose of a site and... read more

Knowing When to Forego Angry SEO: Keep Your Optimization Head Cool

Knowing When to Forego Angry SEO: Keep Your Optimization Head Cool

This morning I stopped to get gas on my way to work, and the cashier refused to give me the change that was due back to me. He refused to... read more

How to Use Schema Markup for SEO: Making Your Site Easier to Find for Stupid Machines

How to Use Schema Markup for SEO: Making Your Site Easier to Find for Stupid Machines

Including schema microdata in your web pages is a lot like eating well, exercising or getting a good night’s rest – you know you should be doing it, but actually... read more

On-Page SEO Checklist For Blogs

On-Page SEO Checklist For Blogs

When creating a blog it’s important to include a number of SEO elements that will ultimately help your content perform even better. However we at Klood understand that every now... read more