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8 Easy SEO Tools Everyone Should Use

8 Easy SEO Tools Everyone Should Use
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Quick Tips To Outranking Your Competitors In Search

Quick Tips To Outranking Your Competitors In Search

In today’s world where the internet is ruled by Google, it is often a daunting and impossible task to get your website to rank high against competitors within an organic... read more

Advanced SEO Techniques For A Better Website Ranking

Advanced SEO Techniques For A Better Website Ranking

Use These Advanced SEO Strategies for More Exposure How is your search engine ranking? Your website is “the” prime real estate for branding and visibility. How search engines rank your... read more

Negative SEO: Is It Real?

Negative SEO: Is It Real?

Negative SEO is very real and very dangerous. We at Lilac James understand this because our own website has been subject to a negative SEO attack since April this year.... read more

Meta Data Gears

Stop Overthinking Your Meta Data

Recently, while working with a client, a discussion about Meta Data was had – they were launching several new websites, and while I was contributing to the creation of their... read more

Penguin 3.0 Still Rolling Out

Penguin 3.0 Still Rolling Out

Over the weekend webmasters and SEOs noticed a lot of movement in the SERPs. Although Google hadn’t confirmed anything yet, the general consensus was that Penguin was most likely to... read more

C-Level SEO – Metrics that Matter – Part 1

C-Level SEO – Metrics that Matter – Part 1

Metrics that influence brand engagement, brand perception, revenue and customer retention This is part one of a three part series on digital marketing metrics. Investment in marketing is increasingly important... read more

3 Ways to Protect Your Site from Penguin 3.0

3 Ways to Protect Your Site from Penguin 3.0

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Google’s Long-Awaited Penguin Update Finally Rolls Out; So How Do You Avoid Being Impacted? Over the weekend, Google confirmed the release of Penguin 3.0, an update that SEOs have been... read more

5 Reasons Local SEO is No Longer Optional

5 Reasons Local SEO is No Longer Optional

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It makes sense that in a global marketplace, you should focus more on search engine optimization (SEO) on a worldwide scale than local SEO, right? Wrong—the reality is that LSEO... read more

Google Penguin 3.0 Arrives: Big Recovery for Penguin 2.0 Hit Sites- Small Businesses Gain!

Google Penguin 3.0 Arrives: Big Recovery for Penguin 2.0 Hit Sites- Small Businesses Gain!

A Penguin 3.0 algorithm update was rolled out last weekend; more than a year after the last Penguin update came. Impact of the update was noticed in Google search results... read more

Penguin 3.0 is a Slow “Refresh” - Expect a Worldwide Rollout for Weeks and Not Days

Penguin 3.0 is a Slow “Refresh” – Expect a Worldwide Rollout for Weeks and Not Days

The much awaited Penguin update was rolled out last week and webmasters are hoping that they will either recover from the penalty or lose ranking, if have even deviated slightly... read more

Content Is The New SEO

Content Is The New SEO

If you’re still prioritizing SEO to get in good with Google, you might be overlooking a more powerful, SERP-boosting strategy. And as SEO best practices change with every Google update,... read more

It’s Not An SEO’s Job To Create Content

It’s Not An SEO’s Job To Create Content

Search Engine Watch blasted out this headline and accompanying post last week. It’s yet another piece of evidence for why we’re (and public relations) in a better position than SEO... read more

Power of the Press: Press Releases as SEO Tools

Power of the Press: Press Releases as SEO Tools

There will always be a need for information. We see it across social media sites and in press; the public has an insatiable need to know what’s going on in... read more

What To Do If Penguin 3.0 Didn't Help You

What To Do If Penguin 3.0 Didn’t Help You

It was recently confirmed by Pierre Far of Google UK on Google+ that they were in fact rolling out a Penguin refresh. Everyone was expecting a new Google Penguin update that... read more

Penguin 3.0 – What Does It Mean For Your Website?

Penguin 3.0 – What Does It Mean For Your Website?

Google has finally rolled out the latest update to its infamous Penguin algorithm after over a year of stagnation. Given that it’s been a while since the last Penguin update,... read more