Doing Marketing Keyword Research with Google Keyword Planner (Part 1): SEO Insights

Comments: 8

  • Thanks Alesia for your post. I do find it useful. Got the link to the post on link assistant tweeter feed.
    My question is, can you explain a bit more on KEI, which one will you choose assuming you are using the sample data shared in your post? Is it Low competition and high KEI?

    Thank you

    • Hi carl,
      KEI (from Keyword Efficiency Index)is a metric which shows the keywords with most searches and less competitors. The most basic formula for calculating KEI is the search volume divided by the competition. Most basic for competition is taken the number of results indexed for the given keyword, as there are more methods of calculating KEI. However – the idea is the same

  • The more I play with the new keywords tool the more I like it. I can get the old keywords info from a few other web sources, but the KEI stuff is not available anywhere else I can find.

    • Hey, vangomps!
      Google Keyword Planner is first and foremost a PPC tool, while KEI is a statistic that pertains to SEO. It’s just that SEOs have long used Google’s AdWords keyword tool for SEO keyword research.

  • Thanks for this! I spent all day yesterday trying to learn the new Keyword Planner myself. How is the SEO Powersuite tool different at providing competition insight from the info already offered by Keyword Planner? Your article doesn’t touch on this, but on Keyword Planner in the results page, I get a “LOW” – “MED” – “HIGH” competition ranking next to the “# of monthly searches column.”.
    So, Is there something more I can get from PowerSuite, or do you think the info provided by Google is enough to go on as far as competition goes?

    • Hi Kerry,

      The competition you see in Keyword Planner is for AdWords and NOT for “organic” SERPs.

      SEO PowerSuite’s Rank Tracker can be used for both SEO and PPC research. If one uses it for SEO keyword analysis, the software calculates KEI according to this formula:
      The number of searches/SEO competition

      Then, if you’d like to use it for PPC research, KEI will be estimated as:
      The number of searches/AdWords competition

      But because this article is about SEO keyword research, we take that KEI is provided by taking into account organic search competition.

      Hope this sheds some light :)


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