Most small businesses would naturally like to show up in the Google search results when prospective customers search for services in their local area. Less and less people rely on the Yellow Pages, nowadays. More and more people, however, use their smartphones, tablets, and desktops to find local businesses.
So, how do small businesses rank well in the Google search results?
#1: Have a Business Address in the City or Town That You’re Targeting
Without an address in the city or town that you’re targeting, you won’t be able to rank at all in the local search results for that. You will, however, still rank in the web search results for local keywords, which are ordinarily displayed underneath the local business listings. Don’t limit yourself to just one town or city, because you can get more visitors from the populations of surrounding areas. Use zip-codes.com and then make your plans based on the information you find.
#2: Build, Confirm, and Complete Your Google+ Local Page
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Once you’ve created your Google+ Local page, confirm your address (by typing in the PIN code that’s sent to you), your website (by linking to the Google+ Local page from the website), and business email address (by clicking on the link in the email that’s sent to your business email address). Next, write a description (over 300 words) of your business (which includes your services and keywords), fill in your opening hours and contact details, and upload a minimum of five photos and one video. Use a local phone number, as well. Make sure that the area code is associated with the city or town that you’re targeting. List that number on your Google+ Local page and on the page of the website listed on the Google+ Local page. Just ensuring that you have a Google+ Local page can make a huge difference. This is where Google gets the data for the local search results.
#3: Get Rid of Duplicate Google+ Local Pages
If the business name, address, and telephone number are listed on more than a single Google+ Local page, then get ride of those duplicate listings if you still have the login details for them. You can also report them to Google if you don’t have the login details for them still.
#4: Choose What Page of Your Website to List on Your Google+ Local Page
Decide whether your homepage, a different page of your site (services, about us, contact, etc.) or a newer page is the most relevant one, in the context of its on-page optimization (written content, header tag, title tag, etc.) to list on the Google+ Local page.
#5: Choose the Right Categories on the Business’s Google+ Local Page
Pick categories that clearly describe your business and make sure that your category choices clearly describe what your business is about (e.g., dental clinic, cosmetic dentist, dentist, etc.) instead of the products you sell or the services you provide.
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