So, your SEO strategy is working just the way you hoped it would – your organic traffic is increasing and your organic rankings are on the rise. What you may not know is that there are several little-known, black-hat SEO tactics that could be putting your site at risk for penalties and major hits to your rankings.
When it comes to black-hat SEO tactics, your site traffic and rankings may be improving now, but there could be bad news for your site in the future. With that being said, let me fill you in on a few of the commonly undetected tactics that could be putting your site at risk.
Spam Blog & Forum Commenting
Yes, building inbound links to your site is an effective way to help boost organic rankings, but it needs to be done in a quality-focused manner.
First, let me start by explaining what I mean by spam blog and forum commenting. If you are commenting on blogs or forums that have no relation to your website, with links back to your site in an effort to increase your inbound links, you are partaking in black-hat link building. And since Google uses backlinks to determine the relevance and importance of your website, low-quality, irrelevant links could put your rankings at risk.
SEO Recovery Solution: When it comes to link building, quality is much more important than quantity.
Using keywords within your site content is great for site optimization…keyword stuffing is NOT.
Keyword stuffing is repeating keywords within your content to the point where it begins to sound spammy, or even to the point where it doesn’t make sense. In addition to content, keyword stuffing can also be used in image alt tags, meta descriptions and title tags.
You may think this will help search engines relate your site with a certain keyword – and in fact, it used to – but in recent years, search engines have realized that content packed with the same keyword does not make for a good user experience and now see this as spam.
SEO Recovery Solution: Keyword usage should be used in moderation throughout your content, title tags, meta descriptions, etc.
Hidden linking or hidden text consists of adding links or text to your site that aren’t visible to users, but are to search engines.
For example, you should not add any text to your site that is the same color as your background, making it illegible. This pertains to links as well. All links on your site should be able to be easily detected as links by the user and should not be hidden in any way. Hidden text can quite often be associated with keyword stuffing, which we just discussed. It is not uncommon for keyword stuffing to occur within hidden text so that it does not create a bad user experience.
SEO Recovery Solution: Ensure your website is free from hidden text or links on your site that are only visible to search engines or within the HTML code. Although the average user may not notice, Google certainly will.
If you’re practicing some of these SEO tactics mentioned above, you may be seeing the results you want at the moment, but I can assure you the progress won’t last forever.