Do You Know the Difference Between Organic SEO and Local SEO?

Comments: 3

  • Pim says:

    Nice basic article. But the next step is if you are a company with only one physical location but a much larger service area. How do you cope with that?

    Most businesess are making lots of city landing pages for all the areas they are active. But that seems a little bit odd to me.

    Got tips?

  • Darren Merrion @ SEOTalk says:

    Hi Nick

    Great informative article

    Hey Pim,

    if i could answer your post, I have personally experienced this myself, Google does offer the option to select your servicing areas in local.

    With regards to landing pages and adding cities, it is something you can do but be careful, try to make it as informative and unique as possible as Google is fully aware of these types of pages and is starting to penalize web owners for trying to influence search results by putting every city or location in their website.

    Regards

  • Richard Masters says:

    I agree this an important distinction. I am surprised the importance of creating a Google Places listing is not mentioned. This is now done via G+. It also requires the location to br validated bu Google before it is listed.
    It is also instructive to understand that Google assesses every query and decides its underlying intent. If it believes it is geographical it returns local listings but if it is not it returns generic listings. I have not checked but i suspect this is even more sensitive in the post Hummingbird world of semantic search.

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