Is The SEO Ship Sinking?

Comments: 8

  • The only way SEO is “dead” is if Google stop doing natural search results and go 100% commercial.
    The entire logic of “SEO is dead” is baffline. – Ask yourself 2 simple questions.
    Are their organic search results (Yes)
    Do the search engines apply rules/procedures to decide where a particular site ranks in these results (Yes)

    Then SEO is simply the implementation of design features onsite and offsite to best position your site to benefit from question 2
    You might argue that “Blast” linking is dead or “spun content” is dead. Fine – I can see some merit in saying that.
    But SEO dead? As long as their are “SE’s” their will be the ability or “O” for them. Surely that’s just a blindingly obvious logical progression?
    I say this as a proud SEO myself who has never sunk a client in 16 years. Longer than Mr Fishkin for example :)
    But the main point of your article is 100% correct.
    Old spammy ideas of marketing are dying and to perform some of these tricks on a clients site is paramount to professional suicide.
    Great article Michael!

    • Thank you, Sally. I couldn’t agree more about your points. As long as there are search engines who have organic search results and there are rules/procedures/best practices for how they rank those results, then SEO won’t go anywhere.

  • Greg says:

    Hi Michael,

    After all the huffing and puffing about white hat seo you go ahead a drop two (Earned?) links in the author bio, and the only nofollows I can find on this page are in the comments section.

    Nudge nudge wink wink, I get it ; )

    Guess I called you out here and you won’t be publishing my comment now will you?

    Greg

    • Greg,

      I’m not sure that I understand the nature of your comment or what you’re trying to get at. The two links in the author bio can in fact be considered earned links due to the fact that I’m contributing content on a 3rd party site. But hey, you can say the same thing about submitting your website to thousands of directories. I can explain the difference between the two some other time. Lol. With that being said, do you think those 2 links are important to me? Do you think I wrote that article just to get those 2 links? Lol. Really? You’re deceived my friend. I’m not sure what “huffing and puffing” I did, but if it ruffled your feathers, then chances are you belong to the group that I’m referring to and I’ve accomplished what I set out to do.

  • SEO cannot die! Anyone who thinks SEO can be replaced or die does not understand SEO. You have to fundamentally understand SEO is “strategic” and when applied correctly as your online strategic “PIE” mixing the ingredients of a combination of online components: keyword research, on-page optimization, tags, back-links, social media, article/content submissions daily etc. You then add “PPC” as the icing to your strategic SEO Pie unless you require immediate wholesale traffic, conversions, campaigns and sales for e-commerce, luxury brands, ad and promotional campaigns. Someone needs to read this Forrester Report: http://searchengineland.com/forrester-consumers-prefer-organic-search-not-search-ads-for-discovery-164112 enjoy.

  • Theoretically, SEO can die, but it would go hand and hand with the death of search engines. In other words, as long as there are search engines, there will be SEO.

  • David Stewart says:

    This is a brilliant post Michael. Great blackhat and whitehat comparison. Rand Fishkin videos are always good to.

  • Thank you for your feedback David.

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