It can be difficult to dominate the SERPS, and a balancing act choosing how best to prioritize your search engine optimization efforts. In terms of off-page optimization, building quality links is one of the best ways to improve your rankings and increase your organic traffic. But just what is a good or ‘quality’ link? Is it the page-level, domain level, or something other than pagerank? With Google’s recent aggressive deindexation of link networks and other backlink farms, along with , this question is more pertinent than ever if you wish to adhere to best practice and gain (and keep) sustainable rankings.
Hundreds of SEO professionals were interviewed for the following infographic, which details the prevailing opinions and practices in the industry – and more importantly, how they might value a potential link partner or prospect. How do you measure up? Comments welcome below (especially if you were hit by the recent penalties):