It’s amazing how often I find poor title names on otherwise great webpages. Titles are an overlooked part of many webpages. Even results that find their way onto the upper search engine results pages can have terrible titles.
By not putting effort into your titles, you’re penalizing yourself. You worked hard on your content, and you’ve been rewarded with high ranking search engine results, but you’re being punished with a low click-thru-ratio because of bad titles.
The title of your page is the first thing that users see when your site appears in a search. The decision to click on your link is heavily influenced by the title. You have just a few words to grab the reader’s attention.
The same is true for SEO. Modern search bots are surprisingly similar to real web users. A great title can do wonders for a search bot, just like it can for a real user. Consider these few SEO elements when you’re building the titles for your next post:
Recommended for YouWebcast: Relationship Marketing: How to Build a Relationship that Converts to Sales
My philosophy is the shorter the better, but don’t sacrifice. You need to convey the entire essence of your blog post in about ten words. That’s all that going to appear in the search results. Bots will read the rest, but if the rest if just filler, the bot won’t like it.
Keywords in the title are essential, but no stuffing. Do not litter the title tag with a random assortment of keywords. If you can build keywords into your title and still have it sound intelligent and meaningful, then by all means, do it. If you can’t, drop them and move on.
Remember, title tags are like blog posts, more emphasis is placed on the words near the beginning. Try to place your top keyword near the beginning of the title.
Again, no stuffing. Don’t list of keywords one after the other. You’ll be punished for this. Use natural titles and keep keywords separated as much as possible.
The wording of your title is important. You should keep it relevant to your post, but don’t be afraid to be creative and experiment with different ideas. Many people choose to include their company name in the title. It can help to build branding, but if the name is too long, it will leave less room for the actual title. Use your best judgment on this one.
Most important of all, don’t underestimate the importance of the title tag. It’s important to the search bots, so it needs to be a big part of your SEO strategy.It’s also the first thing that most people will notice about your page when it pops up in their search results, so you need to write it for them too.