How to Use Google Trends to Complement Your Keyword Research (Examples + Screenshots)

Comments: 7

  • My only speculation about this would be the idea that a trend is a trend for a reason. That is not to say that a niche market will not do well if it uses those targeted keywords, because it will be almost necessary to use keyword research and incorporate those searched terms within the strategy. One should try their best to use foresight and analyze whether or not these trends will quickly change or develop and use that knowledge accordingly.

    • Samuel Chan says:

      Very true Poeabby. Historical search trend should be interpreted with a focus on the future. I like the notion of a trend being a trend for a reason – what constitutes a good “growth factor” for an upward trend and what doesn’t or is just likely a buzz that would wither away in time. I have a few examples right off my mind now, for another post maybe.

  • Shelley says:

    I really liked Google Insights and I will have to do more research on how to get valuable information from Google Trends…It seems a bit complicated…I just want to do a quick and dirty keyword research and then write an article that will convert…I find that some keyword research methods take longer than writing the article itself…

    WAHM Shelley… :)

    • Samuel Chan says:

      Hi Shelly, it isn’t complicated at all. If you’d need more help, shoot me an email and I’d be glad to offer help.

      Personally, keyword research is usually an ongoing process involving a lot of excel file, carefully organized tables and you know what, it does take longer than writing the article itself.

      I wish you success!

  • I really loved using Google Insights, as you could nail down specific keywords for local regions. Unfortunately, you don’t get as much information with Trends, but it is still very useful. I learned a bit more here today, too, so thanks.

  • Samuel Chan says:

    Yes, that is very true for Insights (it’s previous self) and Trends.
    But the merging does makes sense though. Advertisers and businesses who’d appreciate the comprehensiveness in their keyword research would naturally turn to other offerings such as the Google’s keyword research tool and other data-heavy solutions.

    The customer profile that should remain loyal users for its Insights/Trends product line would welcome a less-technical (or less geek) solution. Something that tells what keyword is trending in which city and what headlines are associated with it — in the most basic manner.

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