An efficient search engine optimization campaign will help you get your site to rank higher in search results and get more traffic. If you want to improve the exposure of your website, you should go over the following article to learn more about search engine optimization.
According to search engines, organic search engine optimization is the most efficient strategy. Organic SEO consists in focusing on the quality of your content and waiting for other bloggers and webmasters to share links to your web pages. This method is efficient but you should not entirely rely on organic SEO since there are a few things you can do to make your web pages easier to find.
When developing your SEO campaign, make sure you use ethical methods. Your site will be banned from search engines if you try tricking search engine spiders by using unethical methods such as keyword stuffing or false redirection pages.
Use Google AdWords to do some research on keywords your visitors are likely to look up when researching information related to your business. You should rank these keywords in function of search volume and popularity and choose up to five strong keyword phrases you can use to optimize your website. Place these keywords in your content and in the anchor text of your links, your different tags and your URLs.
Organize your website so it is easy to navigate. Create a descriptive menu for your important pages and add links within your content so your visitors can easily find other pages they will be interested in. Optimize all these links with strong keywords and create an XML sitemap so search engine spiders can navigate your site more easily. Take the time to archive your articles into categories once you do not want them on your homepage anymore.
Related Resources from B2C
» Free Webcast: Build Better Products by Identifying and Validating Your Riskiest Assumptions
Get as many back-links as possible to attract more traffic to your site. You can get back-links by asking webmasters and bloggers to feature your content and returning the favor, but you can also build back-links yourself. You should submit your articles to article directories along with links to your content and share links to your website on message boards. Keep track of which back-links bring the most traffic to your website and focus on getting more similar back-links.
You need to constantly look for ways to improve your search engine optimization campaign. You will have to improve the organization of your website as you add more content and build more back-links regularly since a back-link usually stays active for less than six months. Keyword trends can change too, for instance if your customers learn more about your industry and start using more technical keywords to look up information related to your industry. You also need to visit your competitors’ websites and pay attention to the keywords they use.
These different strategies should help you develop an efficient SEO strategy. You should do more research on SEO strategies and keep educating yourself on this topic since search engines are always developing new techniques to index and rank websites.