Document-sharing websites can be a good source of traffic. They have high PR, they have high amount of traffic, and they’ll help you to get ranked well in the search engines. The question is about how you can effectively build backlinks from document-sharing websites. But, before we go further, I would like to give a clue about what document-sharing website really is.
Document-sharing website is a website that accepts document submission, usually in the form of PDF and makes it public. So, it’s similar with article directory, only the difference is that you submit document instead of article. You can submit a short 9-page report or even one 1500-word article published in PDF format. You can also submit a book-sized document with 200+ pages in it. Scribd and Docstoc are the most popular document-sharing websites out there.
All in all, document-sharing websites can be a good backlinking source for your website which will help your website to rank well in the search engines. Here are 5 tips to effectively build backlinks from document-sharing websites:
1. Make your document simple
You don’t need to make a very long document just to submit it to Docstoc and the like. Think about regular article marketing where you submit your article to article directories. Do you need to write 1500-word article? No, you only need to write 400-word article and it is enough. But, with document, you need longer word count. At least, you can write a 1000-word article for your document and submit it to document-sharing websites. It will only take 2 pages in PDF. However, always remember the rule: keep your document simple.
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2. Give it a good and simple cover image
Although you’re writing a simple document, it doesn’t mean that you only create a plain text document without any addition at all. You have to make your document visually appealing so that people will want to download it or read it online. That’s why you need to put a good and simple cover image for each document that you publish on document-sharing websites. When you add some professional graphics to your document, it will look more interesting to read.
3. Brand your document
Of course, the point for you in submitting your document to document-sharing websites is to gain higher rank in the search engines, and preferably attract some new visitors as well. That’s why you need to brand your document so that it will belong to your website or blog. To brand your document, it’s simple. Just give your website URL in the footer or header of your document and put your website logo on the cover page. It will be enough to make your document look more professional and reputable.
4. Give one whole chunk of information in each document
You want people to download or read your document online. That’s why you shouldn’t give partial information in your document. I told you to create a simple document, but it doesn’t mean that you need to create an incomplete document. You need to give full information in each document that you publish. Although it is only 1000-word, for example, it should be able to satisfy your readers’ curiosity and it should be able to answer few critical points that your readers want to learn.
5. Make your website appear more interesting than your document
In order to attract more people to visit your website, you have to make your website more appealing than your document. How can you do that? It’s actually simple to do. First of all, you need to have a professional-looking website with high quality information in it. The content in your website needs to have the same quality as the content in your document. The only difference being your website has lots of information similar to the one contained in your document. In this way, you can make your website appears more interesting than your document. Suffice it to say that if your document is one small part of your website, then your website itself is the whole body. That will attract enough people to come to your website.
Those are some tips you can follow to effectively build backlinks from document-sharing websites. Remember that the links from those websites are high quality in nature, and they are authoritative. So, those links can actually boost your search engine ranking significantly. Use the tips above if you really want to increase your website’s organic traffic.