How to Choose the Correct Social Media SEO Strategies For Your Website

images 300x163 How to Choose the Correct Social Media SEO Strategies For Your Website

Anyone who runs or owns a website needs to maximize their SEO. In doing so, you will gain traffic to your site – traffic that is likely to convert into paying customers. If this is all new to you, here are five good social media SEO strategies you should use for your website.

Link to Pages
Whenever you create a new page or blog post, put the link on your Facebook and Twitter. In doing so, Google will crawl and index the page much quicker. This will help you get your page ranked quickly and be seen by more people. Not only this, when you post a new link on your Facebook, your followers will check out your site even more. Google values links from social media, so remember, the core of your strategy should involve posting links back to your site.

Share Buttons
Install some share buttons on your website or blog. With these great tools, your users can easily become friends or followers of you. This will help your site go viral, while also adding to the credibility of your site. The more followers you have on social media, the better your site will rank. If you have WordPress, installing the share buttons for social media should be simple.

Focus on Followers

While a share button will help you gain followers, you need to do more. Give potential followers an incentive to follow you on Twitter or friend you on Facebook. The more followers, the more legitimate you appear. Be careful though – never buy followers or obtain them any way other than naturally and organically. It may boost your count at first, but if you are caught, it will severely hurt your efforts.

Encourage Sharing
When you make a post on Facebook, encourage your followers to re-post the link. When more users share your link, search engines notice. Rankings are determined in a few ways; links to your site is one of the most important.

Social Bookmarking
You should not only bookmark your own site, encourage other users to do so. Bookmarks from social media help with SEO efforts greatly. An abundance of bookmarks from varied sites will help your rankings in the short and long term. When a bookmarking campaign is carried out naturally, with links to multiple pages, you are sure to get a huge boost in traffic.

Discuss This Article

Comments: 2

  • I wouldn’t necessarily consider these strategies, Manny. These are sorta like the fundamentals of website design and digital marketing in 2012. I would consider them tactics.

    Nonetheless, these are great points for small/mid-sized business owners. They could take value in a post like this, especially if they were just about to build or revamp their site.

  • Social media and SEO, being the latest buzzwords in marketing, seem to offer unlimited success in raising brand awareness and reaching new customers online. Both strategies are foolproof, however, and both can actually diminish the online success of a brand if handled clumsily.

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