What is Google Voice Search?
Google Voice Search allows you to speak your search query into a microphone on your computer or on your mobile device like an iPhone or iPad. It returns your question in a voice eerily similar to the Apple Siri.
If Google Voice Search doesn’t have an exact answer, it just returns a normal Google search results page.
Isn’t This Just Google’s Answer to Siri?
Yes it is. But with one key difference – it’s Google. We use Google everyday to answer questions, buy things and help solve our problems. Google is a utility that we’ve come to rely on. Kind of like electricity. It’s a resource we can’t imagine living without it.
Not so with Siri.
Even though Siri uses Google as its default search engine, people just don’t think of Siri as a search engine.
In people’s minds, Google and Search are still synonymous….for now.
That’s why this could be game changer for SEO
Google Search App for the iPad is Awesome
The new Google iPad app is extremely well done. It’s fast, responsive and the voice recognition is highly accurate. In this video, I ask a natural language question and get the perfect response. Check it out!
How will Google Voice Search Change SEO?
People ask Google questions all the time. They throw in a few important keywords and hope for the best. But it’s usually never a full, natural language question.
As voice search becomes more widespread, natural language queries like these will become the norm:
- Where can I find an Audi mechanic in Pittsburgh?
- Give me the best barbecue restaurant in Phoenix?
- What’s the best wine to go with pasta alfredo?
- What’s the best place to go to get my tires replaced in Sacramento?
- Give me a list of hosted PBX providers in the Bay Area
An Experiment to Test Our SEO Hypothesis
Does Google dismiss these natural language patterns as irrelevant to the keywords in the query.
I don’t know. But we’re going to find out.
I do know that Google’s algorithms try to return the most highly relevant information to a query. We also know that the concept of exact match exists in Google’s algorithms.
Therefore it may be logical to assume that if you create content that exactly matches natural language queries…you may gain an upper hand over your competitors in search.
Over the next couple weeks, we’re going to test this theory with some content that exactly matches a natural language query. We’ll do some before and after testing and write up the results in this blog.
Subscribe to our blog or just come back for the results.
Are we fools? Is this folly? What do you think?