We just love this new infographic from SEOBook.com, detailing the many reasons why search engine optimization is a costly – but necessary – aspect of any internet marketing plan.
For as cheerful as this infographic appears, the message is a sobering one. When you combine an unpredictable science with big competition and throw a few dangerous shortcuts into the mix, it’s enough to make anyone want to avoid SEO altogether. Unfortunately, there’s just no way to do that and maintain (or build) a successful online presence.
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Instead of being discouraged, here are a few positive things to know about today’s search engine optimization.
- Quality content is still key. When it comes to getting backlinks and driving organic search traffic to your site, one thing hasn’t changed. Offering a wide selection of useful, relevant content is still the best way to get noticed on Google. Well-written articles, engaging videos, and vibrant images all make your site attractive to human visitors, and they engage search engine bots, too.
- Local search is on fire. As tablets and smartphones continue increasing in popularity, more and more users are searching on the go – for restaurants, service providers, and other businesses. You can use the popularity of local search to drive traffic to your site by maintaining up-to-date profiles on popular citation sites like Yelp, Manta, Yahoo, and others.
- Moderation is a winning strategy. Too much, too fast has never been a wise way to perform SEO, and that holds true despite the various algorithm changes that have occurred over the years. Building natural backlinks, sharing engaging content, and manually networking with other webmasters may seem like a slow process, but that’s just what you need to get ahead.
ImageWorks has lots of experience using proven, white-hat (ethical SEO) techniques to help our customers boost their organic search traffic and drive conversions at the same time. Check out our SEO packages or call for a free consultation.