Google Hummingbird Algorithm Update – What’s New?

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  • If Google’s Hummingbird can clearly pick up on a user’s context, it may be just as good as it is bad for some companies. In order to maintain a good online image, companies will now have to be far more proactive in managing their online reputation in order to defend themselves from any negative comments that Hummingbird may be able to detect from contextual clues alone.

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