Search retargeting should be in every marketer’s and business owner’s vocabulary. It’s a term that will help you advertise your business to those who already have an interest in what your company has to offer. Search retargeting is one of the more popular advertising methods on the Internet today and continues to grow in popularity. Don’t wait for new customers to accidentally land on your site. Get your name out there on multiple banner ads that will display to the multitude of potentially interested consumers.
About Search Retargeting
Search retargeting is a way of focusing your advertising tactics on potential customers who have already shown an interest in the product or services your company has to offer. A search retargeting campaign will place a cookie on the browser of those who search the Internet for products and services you have to offer. Then, when they visit partnering sites you advertise with, your ad will appear.
What Can Retargeting Do For You?
Since you already know the potential customer is looking for items similar to what can be found on your website, the chances of them converting is higher. They already need or want what you have to offer, so it’s just a matter of getting them to your site. Search retargeting will introduce consumers to your site through banner ads on other sites and all they have to do is click on the ad and they are directed to your page. This will not only increase the amount of visitors to your site, it will bring those who are more likely to make a purchase.
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
For example, if you sell an organic household cleaner, you can target those who search for ways to clean organically, have previously purchased cleaners online or do a generic organic search online. When conducting an online search, the consumer may never see your company’s name in the results. However, once their computer has been tagged and they visit a partnering site, they’ll see your ad flash before their eyes and click to see what you have to offer them.
How to Use Retargeting
When you’re starting a search retargeting campaign, you need to select keywords that not only represent what your company offers, but also are more likely to be searched for when browsing the Internet. For example, if you sell lawn mowers you may want to have browsers tagged who search for lawn equipment, lawn maintenance and of course, lawn mowers. Search retargeting campaigns work best when you team up with other advertising sites and popular search engines.
A search retargeting campaign will focus your online advertising efforts on those who already have an interest in what you need. Search retargeting takes advantage of tagging and searching an Internet browser’s history. This history is used by many marketers as a way of focusing their attention on those consumers who are more likely to take advantage of what a company has to offer. See how search retargeting can boost the number of hits and conversions your company’s website receives by launching a search retargeting campaign today.