Buyer-Driven SEO: Let Buyers Drive Your B2B Keyword Strategy!

Comments: 1

  • Nice article ! I think we sometimes underestimate how fast client’s “get” the “buyer personas” idea. I just did one-slide buyer persona analysis for a client and buried it in an appendix of an SEO strategy presentation. When I showed it to them (at the end of the presentation) the client lead (in this case the Dean of a technology school) told me I should have made that the first slide.

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