Ask An SEO Expert – Site Personalization

Comments: 3

  • Great video. As personalized search is evolving, so should be our SEO efforts. We need to focus more on enhancing users experience. More of our attention should be put on creating fresh, relevant and socially likable content.

  • Its a good point. We have been using to automatically personalise landing pages based on keywords. Therefore when someone clicks in from a brand term we serve different content to someone coming in under other specific terms. This has allowed us to reduce the bounce rate from 26% to less than 12% as the landing page is far more relevant to the user. Although we are aware Google might not like this we have not seen any noticeable drop in engine traffic as we only update the content images and to some extent the text in certain places. However its all leading us on the right direction.

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