There are tons of SEO strategies that are encircling the Internet. All sorts of people, even business like telemarketing companies, use such strategies to promote their brand name. Most strategies are mainly focused for optimizing on Google (which is pretty much obvious since it IS the most used out of all the search engines). Heck, if you search for the words “SEO strategy” on Google you will get 31.6 million results. Now with all those strategies for SEO, you might become skeptical as to which site tells the truth and which one only tells bull.
So instead of a guide on how to get good ranking on Google, here’s a guide on how you can completely destroy the SEO of your website.
Use Google Translate on ALL of your content
Google Translate is a wonderful tool to interpret to a certain language back to English (or any other language that is offered by the service). The bad thing about it is that it translates it fails at making a comprehensive sentence structure most of the time. So unless you want your site to be in complete gibberish to other people in other locales then stay away from completely translating your content with Google Translate.
Avoid country specific sites due to duplicate content
Now that the Google Penguin algorithm is up and running, you may fear about getting sanctioned for having duplicate content. What you might have not known is that Google now supports an html tag with this format → rel=”canonical”. Use this tag to spread your content across all your domains that is associated with different countries. In other words, if you .com’s, .co.uk’s, .or .co.au’s, then Google will still index those. However, do not spread them too far no matter how tempting it is to do it.
Neglect Google Webmaster
Google Webmaster allows you to do a lot of things that will aid you in getting you noticed by Google. For example, you can submit multiple sitemaps that will allow the search engine to index the pages of your website. You can even geographically target your website. This means that you can let “force” Google to let your site to have a higher priority to the geographic location of that Google engine.
One Keyword List = Optimized on all Google Geographic Targets
WRONG! You need to mix it up in order to dominate all of Google’s geographic sites. For instance, you can add “Australia” as part of your keywords so that you can target the land down under as well. As an example, you can put “Australia Cash Advance Leads” instead of just cash advance leads. Think about it, if you’re part of a global business brand, wouldn’t you like to target other locales for your company?
If you’re site has multilingual support, stick to one landing page
Again, we go back to our example to having a global business brand. Now what would happen if your visitors found out that your site does not support their language. They would then be prompted to leave your website immediately since they couldn’t understand a single thing. Now since they left your site from your landing page, expect your site’s bounce rate to skyrocket. What you can do is put little flags that indicate your multilingual support that will redirect them to a part of your site with support on their language.
Put all the supported languages into one page
Your website is not a milk carton that you can put all multilingual notes on one side. Put it on a website and it will look all cluttered. One of the major factors of letting your visitors “stay” in your website for as long as possible is the design. If your website’s design is as chaotic looking as the structure of water pipes in a building then you may have to rethink your creative standards.
Focus building backlinks to your main page ONLY
Building backlinks can be fun, if you properly know how to do it. If you keep sending inbound links back to your main page only then it will be the only page on your entire site to get ranked.
Prioritize in super specific keywords
Before doing any interlinking, posting backlinks, or writing for specific keywords, make sure that you don’t target overly specific keywords. Try to place your shoes on the feet of the searcher. Do you think they’re going to search for something like “Looking for a lead generation telemarketing call center with blue walls and has practiced cold calling potential clients from the information technology industry?” Think about it.
If you want to follow the tips above then be prepared of the dire consequences that are sure to follow.