The online world continues to change everyday, including the discipline of search engine optimization (SEO). As we’ve highlighted in some of our recent blog articles, Google continues to improve the intelligence of their search engine algorithm to expose blackhat SEO practices such as keyword stuffing, page cloaking and purchased & low quality links. With these algorithm changes comes one common theme: websites that produce fresh, relevant and quality content will be rewarded in how they rank in search results.
There’s still something to be said on the benefits of true white hat SEO tactics and strategies, but here’s 5 ways a dedicated content writer will improve your SEO results.
1. Search Engines Love Fresh Content
It’s no secret that the more fresh content your website or blog produces the more frequently search engines will visit and crawl your site, increasing the number of pages you have indexed on the web. Each indexed page is then an opportunity for your target to find your site when conducting a search. Having a dedicated content writer helps ensure you produce fresh content on a consistent basis.
2. Content Frequency Is Key
Per point number one, the more frequent you can produce quality, fresh content in the form of blog posts or new web pages the quicker you can accelerate your search performance. Content creation takes times so having a content writer ensures you maintain your content frequency on a set schedule.
3. Quality Content Attracts Quality Links
Everyone wants more links, right?! Well, the best way to get organic, non-paid links is through the creation of quality content. As others in your industry research and write their own blog content, for example, they’ll gladly reference and link to your blog article. These type of natural, “earned links” will do wonders with improving your SEO credibility.
4. Quality Content Is Shared Via Social Media
Similar to people wanting to link to your content, by creating quality and valuable content, people will be inspired to also share your content through social media. By making your content social you make it that much easier for others to share, and these social signals are then factored by search engines on how your content is ranked in search.
5. Valuable Content Attracts Qualified Leads & Sales
The goal of ranking #1 in the SERPs for specific search queries is obviously to be found first, but what’s your goal once a visitor reaches your website or blog? More times than not you’re looking to convert that traffic into leads and new business, and depending on your sales cycle, advanced content can be the ticket to capturing those leads and sales. By requiring the completion of a conversion form in exchange for your remarkable content you know who’s consuming it and their challenges/needs, which then allows you to nurture them until they complete the sale. This is the proven process of Inbound Marketing.
Marketers know SEO and search algorithms will continue to evolve, so who knows what the future will bring. One thing is known, and that’s the fact that the creation and distribution of quality content will have long term SEO benefits. No matter where you’re at in your content creation efforts, check out our free Inbound Marketing Content Creation Templates.