5 Link Building Tactics That No Longer Work

Comments: 3

  • Pete says:

    Hi Mike,

    I don’t understand the algorithmic changes Google seems to keep making regarding generic keywords. Some say it’s to boost their Ad words revenue.
    Disclaimer: I do own many generic domain names and believe they are like real estate.
    If I own Electricbikes.com, odds are I’m going to have information about Electric Bikes. While google may be out to eliminate spammers and squatters, the relevance in the long run will always be there. How can it not? What’s wrong with a company’s purchasing keywords that are relevant to their business?

  • Izzy says:

    Number 3 is not really a link building tactic though is it?

  • Are you suggesting that we should NOT put the navigation int he footer as Google will downgrade our ranking? (I know they don’t like the word “penalize/hurt”) It’s not just for internal linking – but usability/convenience for visitors.

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