Search Engine Optimization, or SEO as we popularly know it, is perhaps the most important thing to do these days if a business wants to have a successful online presence. Sadly though, most business owners still think that creating an official website if enough to put them up on the map and bring them customers like never before.
But how good is a website if there is no SEO backing it up? I mean, how can your relevant business-keyword searchers find your website if you don’t work regularly on both on-page and off-page SEO while simultaneously following the rules laid out by leading search engines?
Are things sounding too hefty? Like everything else, SEO is complicated only if you are unaware of what it is. So before moving forward, it’s advisable that you get acquainted with the basics of SEO if you are new to the game.
Now that you have grasped the fundamentals, let’s get going with the main agenda behind producing this post: “deviating from the traditional SEO concept and introducing 3 SEO techniques you (in all probabilities) do not know about”.
Over the past couple of years, leading search engines (especially Google) have tried their best to transcend themselves from being just a dictionary. Search engines are focusing on becoming “more human” by understanding the natural language of the queries. Therefore, when you’ll be creating content from now on, you should use a set of key phrases that are more natural and have similarities with your keyword. And this is where you should make it a point to know about Latent Semantic Indexing, and help the long-tail keyword (the main keyword along with some descriptive words) play its part.
Let’s face it! How many of you use a phrase like ‘Mexican food San Diego’ when looking for a Mexican restaurant in San Diego? Any rational and grammatically-sound person will type in the phrase ‘Which is the best Mexican restaurant in San Diego’ – a phrase that comes more naturally to him. Moreover, if your targeted keyword is ‘Best Shoes for Jogging’, you need to create content not only with this keyword but also with the ones that have a similar meaning.
As you can see in the screenshot above, the first three organic results show answers involving running shoes. What is the conclusion? Similar to our understanding, jogging is equivalent to running in Google’s book too. All of these mean that you are creating content with semantic SEO, and making yourself sound more natural to search engines, and thereby, increasing your chances of getting favored and pulled to the top rankings.
SEO is not about optimizing the search engines but about optimizing a website or webpage to help it gain better visibility in the SERPs. Sadly though, a website along with its content was always focused on pleasing the search engines more than pleasing the searchers. But the scenario has changed over the last few years. With the introduction of holistic SEO, it’s now much more than creating a page structure in which targeted keywords can get integrated.
Holistic SEO deals with delivering a better user experience. There is obviously the semantic approach that helps to give better and more accurate results to search queries. Starting an on-site blog is a great way of attracting both potential customers and search engine bots to your website. Holistic SEO also brings social media and merges it with traditional keyword-targeted SEO methods. While traditional SEO generates traffic, social media engagement can work on solidifying the brand and make it more acceptable in the market. And lastly, there are directory submissions and local listings acting as the icing on the cake!
Holistic SEO, as a term, means something that covers the entirety of SEO. Therefore, it is simply the practice of optimizing every single element in and around a website while prioritizing the users all the time.
Every big shot in the industry started its journey as a small business. It had to persevere and work its way up. And there is absolutely no harm if a small business attaches itself to a big brand along the way, and get some indirect SEO benefits from it. This has been an age-old practice, which has recently been termed as Barnacle SEO.
It’s difficult for a small business to target the high-competitive keywords. Barnacle SEO can be a great solution in such circumstances. Just the way barnacles attach themselves to whales in order to get nutrients, a small business can latch itself to a relevant big brand. If your business deals with home decoration, you will find numerous high-quality blog sites that allow guest contributors. And if you manage to get a content posted in one of such sites, then you’ll be exposed to the stupendous amount of traffic that website receives on a daily basis. If not a guest blog, you can still make your presence felt by leaving suggestions in the form of blog comments. You can also try advertising your products and services in relevant high-quality websites.
With Barnacle SEO, small businesses can work freely on low competitive keywords as they are already getting a share of the high-competitive keywords via websites that are already big names on the Web world.
Semantic + Holistic + Barnacle = New SEO
So what are we getting at?
- Content creation that is natural and informative
- Introduction of social platforms to increase online exposure
- Relationship with popular brands and getting indirect SEO benefits
If taken a careful look, these 3 SEO techniques are parts of the same thread – all striving towards making the Internet a much better place. Content will get created keeping humans in mind, and it will become easier for search engines to direct searchers to the best results on the Web.
Therefore, you should make it a point to adopt these techniques, and start implementing them to catapult your website ranking in the SERPs. And as we know it, higher ranking means more visitors. After all, everything comes down to increasing the conversion rate, isn’t it?