10 Reasons SEO Is Harder for Small Businesses

Comments: 6

  • As a web marketer handling small business clients. We pick our battles and do not fight those we cannot win. In terms on SEO, we focus on long tailed keywords, and put a premium on good customer experiences to get repeat customers and sustain profit.

  • proxious says:

    absolutely brilliant article, bulls eye i would say. perfect

  • jsncruz says:

    This article is great not just because of its information (which is significantly important for small businesses) but also because of how real these problems are and small businesses should really take notice. Real as they are, they are also very much actionable – how soon these challenges will be overcome really depends on how well a B2C organization plans their short-term and overall goals, respectively. Well written, Elisa!

  • Very clever post Elisa. It is definitely harder for small biz — but you are so right that it’s worth the effort.

  • Certainly, what you’re saying is true. On the other hand, small businesses can benefit from SEO in ways that aren’t available to them in other marketing areas. A small business can’t have a building like a big company or a TV ad campaign like a big company — but they can sure have a great website.

    It makes sense for small businesses to hire SEO pros: we keep up, we have the software, we don’t waste time on trial and error. The ROI from hiring someone to design a professional website and manage it is so much better than the ROI from print and traditional broadcasting that it continues to be the best choice for small businesses.

    • Elisa says:

      Hi Rebecca, thanks for your comment. Outsourcing may indeed make more sense for some small businesses — aside from not having the time to do it themselves, they may not have the expertise to hire an in-house SEO and evaluate if he/she really knows her stuff.

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