SEO
Being All You Can Be in the SEO Industry
It’s not easy being awesome Or rather, it’s not easy to reach your full potential. The SEO industry is teeming with agencies, firms, and solo practitioners. It’s one of the... read more
Don’t Under-Optimize Your Website in SEO
1The primary Google Penguin update and all of the subsequent Penguin updates have targeted sites that were guilty of “over-optimization.” These sites were taking SEO to the extreme and participating... read more
The Importance of a Local SEO Strategy [Infographic]
3For small brick-and-mortar businesses, it may not be realistic to rank high in search results for certain queries. For example, imagine how much work it would take for a pizza... read more
Keyword Stuffing Can Kill….Your SEO Campaign
You know the common clichés in life that we all hear. You’ll hear don’t run with the scissors, don’t run around the swimming pool and lift with your legs not... read more
Why Does Black Hat SEO Still Work?
2We’ve all heard the pronouncements from Google that the days of ‘black hat SEO’ are gone. Every update from Google seeks, they say, to punish sites that use spammy, shady... read more
How Penguin 2.0 Impacts Your Company’s Website & Content Marketing Efforts
1Most businesses understand that having a favorable ranking on Google can increase their web presence, as well as their chance of drumming up new business. They hear the words “SEO”... read more
SEO Branding: Appearance In Search Results Impacts Brand Perception
Stop a search marketer on the street, whether a grizzled veteran or relative newcomer, and ask him/her to list the top goals of ranking in the search results; they will... read more
New Quality and Trust Signals in the Post-Penguin Age
A few weeks ago Matt Cutts, Google’s anti-spam team lead, posted a video to his blog that “pretty much every SEO should see,” if his Twitter feed is to be... read more
How Penguin 2.0 Levels the Playing Field [Data]
If you’ve found yourself on a search industry website in the last few weeks, the odds that you’ve encountered a reference to the upcoming Google algorithm dubbed ‘Penguin 2.0’ are... read more
