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The SEO and PPC Handshake

The SEO and PPC Handshake
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A Basic Guide to Keyword Research for SEO and PPC Campaigns

A Basic Guide to Keyword Research for SEO and PPC Campaigns

If you want your business to succeed online you need to understand the value of all aspects of digital marketing, including seo and ppc. Though seo takes time and ppc... read more

Quality SEO Services: Why It’s Better to Pay More

Quality SEO Services: Why It’s Better to Pay More

Let’s imagine that you’re going scuba diving and you need to buy equipment. When you go to buy the tank, who do you buy from, a five-star, expensive company or... read more

You Are What You E-A-T; Google’s Raters’ Manual 5.0 Weighs Reputation and Authority

You Are What You E-A-T; Google’s Raters’ Manual 5.0 Weighs Reputation and Authority

Google’s Quality Rater’s Manual 5.0 from March 31, 2014 was recently leaked. These handbooks (earlier versions still exist on the web) were sent to Google contractors, who review websites and... read more

SEO and Website Designing

SEO and Website Designing

Apart from reaching the top ranking through optimizing for the relevant keywords, another major contributing factor to SEO is the design of the website. Often what happens is when it... read more

8 Easy Steps To Integrate Social Media With SEO To Improve Search Rankings

8 Easy Steps To Integrate Social Media With SEO To Improve Search Rankings

A strong online presence is of utmost importance for any company to make it big in the specific industry. SEO is by far the most effective way to build the... read more


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What Do SEO and Mustaches Have in Common?

What Do SEO and Mustaches Have in Common?

Well, that’s a pretty easy question for those of you who know anything about search engine optimization. The mustache part is, of course, Rand Fishkin, one of the Godfathers of... read more

How to Sell Your SEO Strategy & Get Buy-Ins Across the Enterprise

How to Sell Your SEO Strategy & Get Buy-Ins Across the Enterprise

How quickly are you able to define your SEO strategy? Can you articulate your strategy over the course of the next year? Do you often find it difficult to get... read more

The SEO Intersect

The SEO Intersect

As I sit at MozCon, I’m reminded of how important SEO is to the overall digital, inbound process. Today, SEO is less of a stand-alone, highly technical activity as it... read more

The End of Google Authorship as We Knew It

The End of Google Authorship as We Knew It

Are you signed up with Google Authorship? If you’re not sure, try googling your name or your site’s name and see if your photo appears in the search engine results... read more