The lead generation process can be twisted into something that acts as a mere cover front for bad businesses. Make the same mistakes they made however and you might just be confused with one of them! Obviously you want your cash advance sales lead generation strategy to bring customers to your desk, not the local police!
Why Lead Generation Can Be Used As A Front
It sounds like a crime-story cliché but it has happened on numerous occasions in real life. There are businesses out there that are actually just fronts to criminal activity. From the general store that is secretly selling drugs to a net cafe doubling as a child porn hub, these places are capable of concealing their illicit activities purely through the use of tactics that somewhat emulate those of lead generation.
Fortunately, if you are truly sincere in your pursuit of cash advance sales leads, then you will do well to take the following measures to keep your lead generation strategy from resembling a cover up front for criminals:
- What they see is what they will get – Well okay, maybe you have been getting advice from many reputable lead generation experts to go easy on showing off. You may have things that really need to be kept hushed like trade secrets and the actual process. However, such things eventually need to relaid to a customer that is where everything has to be laid out. If your lead generation campaign markets strictly legitimate merchant services, that is exactly what prospects will get and nothing else.
- There are no hidden stashes or secret doors – In the case of merchant services, there is nothing in your business that will warrant a police investigation. The thing about hidden doors however is that they do not immediately draw people’s attention. In B2B lead generation, the more attention the better correct? This is what separates a false business front from a really good lead generation strategy. How can people be sniffing around for what is hidden when you are so willing to show anything that will touch on a prospect’s needs?
- Your marketing is quite transparent – This may be a summary of the previous points but your transparency must extend all the way down to your lead generation tactics. Avoid surprising prospects with offers. Be open and accommodating as opposed to secretive and scarce. You do not make it hard for prospects to find you and you do everything for your lead generation strategy to make a name for your business. Finally, the name you make is one of integrity (or at the very least, you show you are just like any other willing cash advance service provider).
Shady business fronts are characterized by the very opposite what has been recommended here. You can even call it a shade of a real lead generation strategy is like. It looks like it is just like any other business but it is in fact hiding something else. Make sure your lead generation strategy is more than just a front for your business by making it active enough in actually generating your cash advance sales leads!