Outbound lead generation is a key component of any B2B company’s marketing strategy. It helps companies identify qualified prospects in their target segments and ultimately build a sales funnel. The problem, however, for many companies, is that they fail to appreciate everything it takes to build a successful lead gen team. From defining your revenue expectations and understanding your buyer persona(s) to assembling the right tools, hiring the right people, and managing the team effectively, launching a lead gen team is no small feat.
This new infographic from OpenViewLabs outlines everything that this important, but challenging, process entails so that you are in a better position to know if you’re really ready.