Increasing sales should always be on your software company’s business agenda. If you want to be able to grow your company, making a larger revenue is of the utmost importance. The thing with trying to increase profits though is that it involves heavier marketing tactics. A software firm can achieve effective marketing and lead generation through employing the skills of their inside sales team.
Before any sale can happen, a software company would first need to generate leads. Without leads, as any business man in the world today understands, no sales are going to take place any time soon. A company must be able to attract customers that are genuinely interested in their products and services before they can move those prospects further along the sales process and offer a higher level of engagement.
The problem is that a company may not always be able to attract interested customers. Due to all the competition in the software industry, it is not a wonder if you lose a prospect or two to one of many other similar types of companies. That is why it is important that you make contact with your prospects through the efforts of your inside sales team and generate your own leads.
Recommended for YouWebcast: Sales and Marketing Alignment: 7 Steps To Implement Effective Sales Enablement
Reach hundreds of prospects per day through telemarketing.
Your inside sales team will be spending hours doing telemarketing in order to find interested prospects. Although the odds of cold calling working to actively generate leads may not look very appealing, as well as with marketers saying that it doesn’t work, cold calls and telemarketing will not only give you a chance to generate leads but also to increase brand awareness.
You would be reaching hundreds of prospects per day if you use outbound telemarketing to generate software sales leads and increase brand awareness. The more people you call, the more people you are telling about your company and what you offer. You’ll generate leads and get your company’s name out there.
Increase chances of meeting decision makers that are interested in your software.
In the world of B2B, software is not bought right out of the blue. Companies that need new software to help their business function take many factors into consideration before making a purchase. Once they do consider the need for new software though, decision makers who are tasked with procuring such an item will be more open to offers from software companies such as yours.
Having an inside sales team that does telemarketing and cold calling will give you increased chances at meeting target decision makers that are interested in your software. Since demonstrations and discussions are commonplace in B2B however, you would do better through doing appointment setting. So if you really do want to increase your software sales then this is one way of doing things.
Your software company’s growth will depend on whether you can increase your revenue or not. Achieving that may be difficult though when you have no leads to work with. Explore the use of B2B telemarketing and cold calling and have your inside sales team start generating qualified software leads and sales.