In the past, marketing has depending on campaigns. Because of its inflexibility this model does not fit anymore into this Real Time world we live.
Today businesses need to react in real time with their audience.
Business can gain a massive competitive advantage when they become able and are willing to communicate with their audience in Real Time.
The most frequented Real Time Communication Channels are Facebook, Twitter, YouTube, LinkedIn only to name some of them.
Here is the audience which demands brands to communicate in real time and show they care about their recent and future customers.
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Real Time Communication is a powerful way for businesses to learn more about the demand their audience has and this sets them into the position to custom tailor products and service for the price their audience want.
As business recognizes the Real Time Mindset and the importance of speed they can set them self apart from their competition the smart way for a fraction of the cost of old school campaigns but with much more better results.
A Real Time Mindset ads an smart additional way of marketing to the businesses marketing arsenal, which means that business still can go forward with the marketing activities they still do and then compare investment, effort and results with this new Real Time approach.
Numbers do not lie and every business owner will go on to use the marketing strategies which bring him the most for his buck and cancel those one who do not.
The size of an organization can make real time communication difficult. Because of the simple question who does what.
But great examples like ZAPPOS have proven that even organization with 300 people can communicate in real time for example on Twitter which has set them massively apart from their competition. They became so successful that AMAZON acquired them and let them work further as ZAPPOS without changing anything inside, especially not the successful way of real time communication.
Sure size matter, but when you want it and you understand the benefits, than you can do it no matter how big or small your organization is.
The secret to get Real Time Communication successfully achieved so that it brings your business huge profits is to lower control which needs to hand over a high amount of trust to your employees. If you see them as responsible adults and demand for their responsibility they will react this way.
You will need to set flexible rules about communication which leaves your employees enough space to breathe and to react in your favor.
Let me know what you think about Real Time Communication!