Companies in the UK are known to closely collaborate their lead generation campaigns to b2b call centres. Over the years, the process of contacting potential clients through the telephone has been steadily gaining popularity. Telephone marketing enables companies in the United Kingdom to acquire a continuous flow of quality and committed leads. Nonetheless, it is not just the only method available in increasing possible client count.
Telemarketing can be used in conjunction with other marketing means. Even if telephone marketing is already a highly effective lead generation method, what better to up those chances than to collaborate one method to another?
For starters, UK companies can employ the use of search engine marketing tactics along with telemarketing to gather leads. Such strategems include Search Engine Optimization or SEO programs, Pay per Click advertising, and analyzing web traffic analytics are some of the methods used to incorporate with the campaign. Using the Internet as a valuable asset to this type of marketing campaign should not be missed out.
The power of the Internet should not be underestimated if the company is in search for a great number of quality leads. The Internet spans the entire globe and millions of people go on-line each and everyday to do various things. Whether it may just be for leisure, for education, for work, or just for plain information gathering, people who has Internet connection will (if possible) go on-line every day.
Now what happens if this power is used in conjunction with telephone marketing? An infinite world of possibilities can be achieved to acquire multiple leads from varying industries. Let us be true to ourselves, a company’s contact database can only carry so much information about their potential clientèle. Each time they add to their list, some (or a lot) of their resources are used in the process. Now in order to economize on their resources, they should not squander it all in one go just to lengthen their contact database.
Now with the power of the Internet, these resources are save to a such a high degree that it allows UK companies to get better results for their b2b lead generation campaign. They can maximize each and every resource at its highest potential to acquire the most qualified of leads. With the Internet, the whole world is at the UK company’s fingertips.
Great as these may seem, sad to say that there are some companies (not only in the UK) that have a very hard time to collabore both methods. There are those that may not have enough time to incorporate the two means or those that do not meet the necessary finances to cover each and every requirement needed for the marketing course. In this case, the solution to their problems is to go for outsourcing.
Getting the aid of a contact centre that does not only gather leads through the telephone but also uses the Internet to search for leads is top choice. In these contact centres lies cold calling experts as well as those that are well-versed on the many marketing tactics using the Internet.
This post originally appeared at ambrking’s posterous
Recommended for YouWebcast: Relationship Marketing: How to Build a Relationship that Converts to Sales