Since time immemorial telemarketing has been the main “power source” of companies all around the globe, helping them gain edge over their competitors. For small and medium businesses on the other hand, this is what kept them afloat because it has levelled off the playing field which was once dominated by conglomerates and other multi-billion dollar companies. Creating a unique image or “branding” their products and services to set them apart for their consumers to remember them has been easier than ever.
Sadly though, despite the developments in internet marketing and the advent of social media, so many outbound telemarketing companies still fail to level up and improve their strategies. Up until now some of them are still considered nuisance rather than productive vehicles for smart choices and customer convenience. So here are some helpful tips on how effective lead generation and appointment setting tactics can be applied to get your prospective clients to pay close attention to what you are saying.
You are Dealing with Your Target Market
Recommended for YouWebcast: Sales and Marketing Alignment: 7 Steps To Implement Effective Sales Enablement
You don’t want to waste any time talking to people who do not want or need your products and services that is why it is imperative that all of them are thoroughly screened before you give them a call. This cannot be done unless it was discussed during the kick-off meeting with your client regarding the specifications to make a person a qualified prospect.
When Marketing Gives the Go Signal, Sales Must Follow Through
This is the reason why a kick-off meeting is very important for the success of any campaign. Both sales and marketing has to agree that a particular target is a qualified sales lead to make sure no efforts will go down the drain.
Satisfied Prospects Will Automatically Become Loyal Customers
No matter how advanced technology has become especially when delivering consumer goods and services, bear in mind that you are still dealing with human beings so never forget to make your prospects feel important by listening intently to all their concerns, queries and suggestions. Never take offense on negative comments, instead use this to further improve your service. This is the only way you can gain customer loyalty and keep them coming back for more. Remember, a steady stream of qualified sales leads means a steady flow of revenue as well.