Most everyone seeks the “silver bullet” to quickly advance. And, most likely you have met negative minded people in your life. Their favorite mantra is “That won’t work, don’t waste your time.” Obviously, with that outlook nothing will work.
Simply by changing your frame of mind to seeking out possibilities provides a greater reality to make your vision come true.
Begin with the end in mind. What will the ultimate outcome look like in its entirety? Next, instead of beating yourself up over the fact that the learning curve is steep and much is still unknown to you, get the help you need that is within your budget.
The following steps will lead you to the direction you are headed in less time; the process is referred to as “Laser Goal-Setting”.
1. Describe your vision for how you want your business to ultimately be and you wish to be remembered.
Mentally consider all possibilities, verbally express the most appealing, and then write it down. Discuss the ideas(s) with your trusted peers. Refine as needed until you are able to pinpoint exactly what you are setting out to accomplish and are able to succinctly express it in all forms of communication. This is the essence of building your brand. Once in place, you will be able to advance to a comprehensive branding program.
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2. Write a mission statement on how you help your clientele.
This is a strategic sales technique because most businesspeople only think in terms of themselves. But when you begin thinking about your clientele’s needs, you already begin to distinguish yourself and your service. Communicating you are in business to serve others builds brand awareness and encourages sales.
3. Establish a 12-month s-t-r-e-t-c-h goal.
The meaning of this is that you momentarily believe it will take 15-18 months to achieve with what you know today. But upon following the plan as it is described in its entirety, you will achieve it in 12 months.
4. Establish 2 quarterly projects relating to your 12-month stretch goal. The reason for only two is because our world changes very rapidly. There is no sense in wasting time, as that is one of your most precious commodities.
5. Plan 3 monthly projects at a time to achieve each quarterly project.
6 List your top weekly projects every Friday after work or Sunday night before the following work week. These are your “must be completed this week tasks” so there is no forgetting or postponements.
7. Write your daily “must do’s” the night before again to be time efficient and pro-active.
8. Prioritize tasks by your biggest money making activity first that relate to your long-term vision.
9. Two daily tasks are to relate to your stretch goal – I refer to these as your “Daily Business Vitamins”
10. Every 6 months review what worked and what did not. If you have a team include them in your review meeting.
11. Substitute a new project for what did not work. Celebrate your successes. This is an important component to maintain motivation for continuing.
12. Every 6 months re-set your 12-month stretch goal
You will be amazed by your progress.
Note: My own experience was in the first year of business others scoffed at me. By the 9th month I began to hear repeatedly, “Your business is advancing by lightning speed!“ This was always followed with the question, “How are you doing it?”
This program is precisely how I did it.
Wishing you a Smooth Sale in the New Year!
P.S. You just might make your idea a lucrative one!